How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry / Kim Maya Sutton.
2014
Z283 .S88 2014
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Details
Title
How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry / Kim Maya Sutton.
Author
ISBN
9783842861008
9783842811003 (electronic bk.)
9783842811003 (electronic bk.)
Published
Hamburg : Diplomica Verlag, 2014.
Language
English
Description
1 online resource (87 pages) : illustrations
Call Number
Z283 .S88 2014
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015).
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