@article{722272,
      recid = {722272},
      author = {Thaler, Richard H.,},
      title = {Misbehaving : the making of behavioral economics /},
      pages = {xvi, 415 pages ;},
      abstract = {"Traditional economics assumes rational actors. Early in  his research, Thaler realized these Spock-like automatons  were nothing like real people. Whether buying a clock  radio, selling basketball tickets, or applying for a  mortgage, we all succumb to biases and make decisions that  deviate from the standards of rationality assumed by  economists. In other words, we misbehave. More importantly,  our misbehavior has serious consequences. Dismissed at  first by economists as an amusing sideshow, the study of  human miscalculations and their effects on markets now  drives efforts to make better decisions in our lives, our  businesses, and our governments"--Amazon.com.},
      url = {http://library.usi.edu/record/722272},
}