Introduction
No.1. Couture
No.2. Celebrities
No.3. The skirt suit
No.4. The death of the corset
No.5. The Delphos gown
No.6. The bra
No.7. The white wedding dress
No.8. Royals and politicians
No.9. Photographs in magazines
No.10. Dance dress
No.11. Modern travel
No.12. Protest dress
No.13. Bold prints
No.14. Vogue
No.15. Global influences
No.16. D.I.Y. dressing
No.17. Sunbathing
No.18. Trousers for women
No.19. Rayon
No. 20. Costume jewellery
No.21. The zip
No.22. Military clothing
No.23. The jumper
No.24. False eyelashes
No.25. Underwear as outerwear
No.26. The clutch bag
No.27. The wristwatch
No.28. The bias cut
No.29. Sport
No.30. Chanel no. 5
No.31. Painted ladies
No.32. The open shoe
No.33. The little black dress
No.34. Public nudity
No.35. Androgyny
No.36. The shoulder bag
No.37. Sunglasses
No.38. The shoulder pad
No.39. Hollywood and the talkies
No.40. Mass-manufacturing
No.41. Surrealism
No.42. Platforms and wedges
No.43. Fashion show as theatrical spectacle
No.44. Nylon
No.45. The jumpsuit
No.46. Rationing
No.47. Make do and mend
No.48. Dr. Martens boots
No.49. Paris challenged
No.50. The supermodel
No.51. The bikini


No.52. The new look
No.53. Synthetics
No.54. Teenage fashion
No.55. The black leather jacket
No.56. The t-shirt
No.57. The stiletto
No.58. Jeans
No.59. Trainers
No.60. Lycra
No.61. Pop stars
No.62. Mods
No.63. Influential street fashion
No.64. Op and pop art
No.65. The mini
No.66. Tights
No.67. Space age
No.68. Raw photography
No.69. Tattoos
No.70. The delicate knit dress
No.71. Disposable fashion
No.72. Hippies
No.73. Body piercing
No.74. Funk
No.75. Hot pants
No.76. Glam
No.77. Low-key luxury
No.78. Black is beautiful
No.79. The thong
No.80. Punk
No.81. Computer technology
No.82. New Romantics
No.83. Calvin Klein underwear
No.84. Hip hop
No.85. Brand culture and logo worship
No.86. Utilitarian bags
No.87. Japanese design
No.88. Streetwear
No.89. Rave
No.90. The Benetton advertising campaigns
No.91. Deconstruction and Antwerp
No.92. The internet
No.93. The new purity
No.94. The anti-brand
No.95. Grunge
No.96. The status handbag
No.97. Performance fabrics
No.98. Eternal youth
No.99. Eco fashion
No.100. Wearable electronics
Further reading
Acknowledgements.