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Management of the fuzzy front end of innovation [electronic resource] / Oliver Gassmann, Fiona Schweitzer, editors.

9783319010564 electronic book
3319010565 electronic book
9783319010557
3319010557
9783319010557

Cham : Springer, 2014.

English

1 online resource (xvii, 339 pages) : illustrations

10.1007/978-3-319-01056-4 doi

HD45

658.5/14

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R & D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles will be complemented by case studies of selected firms with successful practices in managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.

Includes bibliographical references and index.

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Online resource; title from PDF title page (SpringerLink, viewed October 14, 2013).

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