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It's not the innovation, it's the adopter: why some people are more likely than others to resist
What's in it for me, and what do I have to lose? : practical reasons for resisting innovation
It's not what you introduce, it's how you do it: the process of innovation introduction
Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance
Lagging-innovation in disguise
Resistance and the dangers of negative word of mouth
The dual market affect.
What's in it for me, and what do I have to lose? : practical reasons for resisting innovation
It's not what you introduce, it's how you do it: the process of innovation introduction
Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance
Lagging-innovation in disguise
Resistance and the dangers of negative word of mouth
The dual market affect.