National Basketball Association strategies [electronic resource] : business expansions, relocations, and mergers / Frank P. Jozsa Jr.

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National Basketball Association strategies [electronic resource] : business expansions, relocations, and mergers / Frank P. Jozsa Jr.

9783319100586 electronic book
3319100580 electronic book
9783319100579
3319100572

Cham : Springer, [2015]

English

1 online resource (xi, 125 pages).

10.1007/978-3-319-10058-6 doi

GV885.515.N37 J69 2015e

338.47796323640973

This Brief identifies and contrasts the groups of National Basketball Association (NBA) expansion franchises and of any teams that relocated from one metropolitan area or city to another from 1950 to 2013. It discusses historical differences and similarities in the teams? markets and performances and then as members of divisions and conferences. It measures and compares the emergence, development, and success of the teams by analyzing demographic, economic and sport-specific data. It also discusses the respective mergers of the Basketball Association of America and National Basketball League in 1949, and the American Basketball Association and National Basketball Association in 1976. National Basketball Association Strategies makes an important, relevant, and useful contribution to the literature regarding professional sports operations and to the NBA?s short and long run business strategies in American culture. Besides numerous sports fans within metropolitan areas and extended markets of these NBA teams, the book?s audiences are sports historians and researchers, college and public libraries, and current and potential NBA franchise owners and team executives. This Brief may also be used as a reference or supplemental text for college and university students enrolled in such applied undergraduate and graduate courses and seminars as sports administration, sports business, and sports management.

Includes bibliographical references (pages 117-122) and index.

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Online resource; title from e-book title screen (viewed November 19, 2014).

SpringerBriefs in economics ; 84.

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