The new world of transitioned media [electronic resource] : digital realignment and industry transformation / Gali Einav, editor.
Einav, Gali, editor.
2015
P90
Available Online

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Title The new world of transitioned media [electronic resource] : digital realignment and industry transformation / Gali Einav, editor.
ISBN 9783319090092 electronic book
3319090097 electronic book
9783319090085
3319090089
DOI https://doi.org/10.1007/978-3-319-09009-2
Published Cham : Springer, [2015]
Copyright ©2015
Language English
Description 1 online resource (xiii, 151 pages) : illustrations (chiefly color).
Item Number 10.1007/978-3-319-09009-2 doi
Call Number P90
Dewey Decimal Classification 302.23
Summary The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first "Transitioned Media" book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Einav, Gali, editor.
Series Economics of information. communication and entertainment.
Available in Other Form New world of transitioned media.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction / Gali Einav
Digital media and the transformation of space / John Carey
The companies we keep : social networks, customer service, and the coming corporate challenges / Liel Leibovitz
Health as a social media / Kristen M. Daly
The new roles of engagement : social media, online games, and the new wave of digital conflict and competition / Rich Groner
The robot journalist in the age of social physics : the end of human journalism? / Noam Lemelshtrich Latar
The times they are a' changin' ... from newspapers to TV, traditional shifts to digital / Gali Einav and Nathan Lipson
Embracing the era of open source marketing / Carl Fremont
The role of mobile in the media environment / Rita Ku
Next gen video game consumers / Joost van Dreunen
Measuring media usage behavior : improving the quality of research and reports on consumers' use of media / Horst Stipp.

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