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Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management
Theoretical Perspectives of Business Relationships
Explanation and Configuration
Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships
Customer Value and Customer Selection
Strategies of Business Relationship Management
Business Relationship Management & Marketing in a European-Chinese Context
Implementation of Business Relationship Management: Instruments of Business Relationship Management
Internal Implementation of Business Relationship Management
Customer Relationship Management.
Theoretical Perspectives of Business Relationships
Explanation and Configuration
Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships
Customer Value and Customer Selection
Strategies of Business Relationship Management
Business Relationship Management & Marketing in a European-Chinese Context
Implementation of Business Relationship Management: Instruments of Business Relationship Management
Internal Implementation of Business Relationship Management
Customer Relationship Management.