Business relationship management and marketing [electronic resource] : mastering business markets / Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors.
Kleinaltenkamp, Michael, editor.; Plinke, Wulff, editor.; Geiger, Ingmar, editor.
2015
HF5415.1263
Available Online

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Title Business relationship management and marketing [electronic resource] : mastering business markets / Michael Kleinaltenkamp, Wuflff Pline, Ingmar Geiger, editors.
Uniform Title Geschäftsbeziehungsmanagement. English.
ISBN 9783662438565 electronic book
3662438569 electronic book
3662438550
9783662438558
DOI https://doi.org/10.1007/978-3-662-43856-5
Published Heidelberg : Springer Berlin, [2015]
Copyright ©2015
Language English
Description 1 online resource.
Item Number 10.1007/978-3-662-43856-5 doi
Call Number HF5415.1263
Dewey Decimal Classification 658.8
Summary Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (viewed October 14, 2014).
Added Author Kleinaltenkamp, Michael, editor.
Plinke, Wulff, editor.
Geiger, Ingmar, editor.
Series Springer texts in business and economics.
Available in Other Form Print version: 9783662438558
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management
Theoretical Perspectives of Business Relationships
Explanation and Configuration
Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships
Customer Value and Customer Selection
Strategies of Business Relationship Management
Business Relationship Management & Marketing in a European-Chinese Context
Implementation of Business Relationship Management: Instruments of Business Relationship Management
Internal Implementation of Business Relationship Management
Customer Relationship Management.

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