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000723802 019__ $$a908086759
000723802 020__ $$a9783658074876$$qelectronic book
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000723802 1001_ $$aZureck, Alexander,$$eauthor.
000723802 24510 $$aFinancial communication in small and medium-sized enterprises$$h[electronic resource] :$$bpatents in financial communication /$$cAlexander Zureck ; with a foreword by Stefan Heinemann.
000723802 2603_ $$aWiesbaden :$$bSpringer Gabler,$$c[2014]
000723802 264_4 $$c©2015
000723802 300__ $$a1 online resource.
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000723802 337__ $$acomputer$$bc$$2rdamedia
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000723802 4901_ $$aBusiness, economics, and law
000723802 5050_ $$aForeword; Preface; Executive Summary; Table of Contents; List of Abbreviations; List of Figures; List of Tables; List of Symbols; List of Formulas; 1 Introduction; 1.1 Problem Definition and Objective; 1.2 Scope of Work; 2 Financial Communication in the Context of Information Economics; 2.1 Introduction to New Institutional Economics; 2.2 Introduction in the Principal-Agent Problem; 2.3 Financial Communication as Consequence of Information Asymmetry; 3 Financial Communication in Small and Medium-Sized Enterprises; 3.1 Characteristics of German Small and Mid-Caps; 3.2 Financing in SMEs
000723802 5058_ $$a3.3 Financial Communication Partners for SMEs4 Patents in Financial Communication; 4.1 Types of Patents; 4.2 Process of Patent Application; 4.3 Relevance of Patents for Investors; 5 Empirical Analysis of Patent's Relevance for Financial Communication; 5.1 State of Research; 5.2 Hypotheses; 5.3 Data and Methodology; 5.3.1 Data Collection; 5.3.2 Event Study Approach; 5.3.3 Criteria for Choosing an Event; 5.3.4 Descriptive Statistics; 5.3.5 Calculation of Abnormal Returns; 5.3.6 Significance Tests; 5.4 Results of Empirical Analysis
000723802 5058_ $$a5.4.1 Results of Empirical Analysis per International Patent Classification5.4.2 Results of Empirical Analysis per Industry Sector; 5.4.3 Results of Empirical Analysis per Publication Years; 5.4.4 Results of Empirical Analysis per Sales; 5.4.5 Results of Empirical Analysis per Employees; 6 Conclusion and Outlook; Bibliography; Appendix 1: Empirical Analysis
000723802 506__ $$aAccess limited to authorized users.
000723802 520__ $$aTo ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communi.
000723802 588__ $$aOnline resource; title from PDF title page (viewed October 16, 2014).
000723802 650_0 $$aBusiness communication.
000723802 650_0 $$aBusiness enterprises.
000723802 7001_ $$aHeinemann, Stefan,$$ewriter of foreword.
000723802 77608 $$iPrint version:$$aZureck, Alexander$$tFinancial Communication in Small and Medium-Sized Enterprises : Patents in Financial Communication$$dWiesbaden : Springer Fachmedien Wiesbaden,c2014$$z9783658074869
000723802 830_0 $$aBusiness. economics. and law.
000723802 852__ $$bebk
000723802 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-07487-6$$zOnline Access$$91397441.1
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