Linked e-resources
Details
Table of Contents
Preface; Contents; 1: Characteristics of the Concept of Customer Value Management; 1.1 Introduction; 1.2 Characteristics of Customer Value Management; 1.2.1 Perception of Customer Relationships as Value Exchange; 1.2.2 Customer Orientation; 1.2.3 Measurement of Customer Lifetime Value and Customer Knowledge Management; 1.2.4 Portfolio Approach Towards Customer Relationships; 1.2.5 Focalisation on Customer-Related Processes; 1.2.6 Association of Customer Relationship-Oriented Actions with the Company℗þs Value; 1.2.7 Perception of the Role of Customers in the Company℗þs Business Model
1.3 Possibility to Employ Customer Value Management on Various Markets1.4 Limitations of the Concept of Customer Value Management; 1.5 Selected Models and Concepts of Relationship Marketing; 1.5.1 Conceptual Model of Customer Equity Management; 1.5.2 Conceptual Model of Personalised Marketing; 1.5.3 Conceptual Model of Delivering Value to Customer; 1.5.4 Concept of Market Driving and Market Driven; References; 2: Influence of the Internet on Value to Customer; 2.1 Introduction; 2.2 Value to Customer in the Context of Exchange; 2.2.1 Concept of Value to Customer
2.2.2 Categorisation of Constituent Values to Customer2.2.3 Pricing Strategies on the Internet; 2.2.4 Transaction Costs of a Customer on the Internet; 2.2.5 Customer-Generated Values; 2.2.6 Types of Internet-Based Value Exchange Between the Company and the Customer; 2.3 Product Virtualisation; 2.3.1 Product Digitalisation; 2.3.2 Product Enrichment in Information; 2.4 Customer Value Co-creation; 2.4.1 Mass Customisation; 2.4.2 Value Co-creation Oriented at Other Customers; 2.4.2.1 Value Co-creation Through Resource Sharing and Exchange
2.4.2.2 Value Co-creation Through Interaction and Communication2.4.2.3 Value Co-creation Through Customers℗þ Actions; 2.4.2.4 Value Co-creation Oriented on Other Users: Success or Failure?; 2.4.2.5 Customer Competition and Co-operation in Value Co-creation; 2.5 Online Customer Experience; 2.5.1 Internet as a Tool for Creating Customer Experience; 2.5.2 Functions of Experience in Value Proposition; 2.6 Network Effects; 2.6.1 The Nature of Network Effects; 2.6.2 Multi-sided Platforms; 2.6.3 Competing by Means of Network Effect; 2.7 Strategies of Internet-Based Value Propositions
2.7.1 Efficiency Strategy2.7.2 Free Benefit Strategy; 2.7.3 Strategy of Complete Customer Solutions; 2.7.4 Strategy of Unique Benefits; 2.7.5 Strategy of Value Co-creation; References; Web Sites; 3: Conceptual Model of Internet-Based Customer Value Management; 3.1 Introduction; 3.2 Defining Value to Customer; 3.2.1 Selection of Value Proposition; 3.2.2 Selection of the Target Group; 3.3 Creating Value for Customer; 3.3.1 Organisation of the Internet-Based Customer Value Management Process; 3.3.2 Resources and Capabilities of Online Companies; 3.4 Communicating Value to Customer
1.3 Possibility to Employ Customer Value Management on Various Markets1.4 Limitations of the Concept of Customer Value Management; 1.5 Selected Models and Concepts of Relationship Marketing; 1.5.1 Conceptual Model of Customer Equity Management; 1.5.2 Conceptual Model of Personalised Marketing; 1.5.3 Conceptual Model of Delivering Value to Customer; 1.5.4 Concept of Market Driving and Market Driven; References; 2: Influence of the Internet on Value to Customer; 2.1 Introduction; 2.2 Value to Customer in the Context of Exchange; 2.2.1 Concept of Value to Customer
2.2.2 Categorisation of Constituent Values to Customer2.2.3 Pricing Strategies on the Internet; 2.2.4 Transaction Costs of a Customer on the Internet; 2.2.5 Customer-Generated Values; 2.2.6 Types of Internet-Based Value Exchange Between the Company and the Customer; 2.3 Product Virtualisation; 2.3.1 Product Digitalisation; 2.3.2 Product Enrichment in Information; 2.4 Customer Value Co-creation; 2.4.1 Mass Customisation; 2.4.2 Value Co-creation Oriented at Other Customers; 2.4.2.1 Value Co-creation Through Resource Sharing and Exchange
2.4.2.2 Value Co-creation Through Interaction and Communication2.4.2.3 Value Co-creation Through Customers℗þ Actions; 2.4.2.4 Value Co-creation Oriented on Other Users: Success or Failure?; 2.4.2.5 Customer Competition and Co-operation in Value Co-creation; 2.5 Online Customer Experience; 2.5.1 Internet as a Tool for Creating Customer Experience; 2.5.2 Functions of Experience in Value Proposition; 2.6 Network Effects; 2.6.1 The Nature of Network Effects; 2.6.2 Multi-sided Platforms; 2.6.3 Competing by Means of Network Effect; 2.7 Strategies of Internet-Based Value Propositions
2.7.1 Efficiency Strategy2.7.2 Free Benefit Strategy; 2.7.3 Strategy of Complete Customer Solutions; 2.7.4 Strategy of Unique Benefits; 2.7.5 Strategy of Value Co-creation; References; Web Sites; 3: Conceptual Model of Internet-Based Customer Value Management; 3.1 Introduction; 3.2 Defining Value to Customer; 3.2.1 Selection of Value Proposition; 3.2.2 Selection of the Target Group; 3.3 Creating Value for Customer; 3.3.1 Organisation of the Internet-Based Customer Value Management Process; 3.3.2 Resources and Capabilities of Online Companies; 3.4 Communicating Value to Customer