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ACADEMY OFMARKETING SCIENCE; Officers 2009; Board Of Governors; Program and Track Chairs; Preface; Acknowledgements; Distinguished Fellows; Reviewers; Session Chairs and Moderators; Discussants and Panel Participants; Table of Contents; AN ETHICAL PERSPECTIVE ON SUSTAINABLE BUSINESS PRACTICES; ABSTRACT; ATTRIBUTIONS OF AUTHENTICITY: EMPLOYEE PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMS; ABSTRACT; COMPARING CODES OF ETHICS AMONG THE TOP COMPANIES IN AUSTRALIA, CANADA AND THE USA; ABSTRACT
Definitions, theories, drivers and managerial implications: grounding global strategic sustainability.abstract; motivating pro-environmental behaviors: utility of the decisional balance scale, self-efficacy and reactance; abstract; empirical investigation of data quality and validity of cognitive valence and content of thoughts: trained independent raters ve; abstract; empirical agreement between formative and reflective measurement models: a monte-carlo analysis; abstract; determining the number of segments in fimix-pls; abstract; experimental set-up; results
THE PERFORMANCE IMPLICATIONS OF MARKET-BASED ASSETS AND INNOVATION CAPABILITIESABSTRACT; INTRODUCTION; THEORETICAL BACKGROUND AND HYPOTHESES; RESEARCH DESIGN; ANALYSIS AND RESULTS; DISCUSSION AND IMPLICATIONS FOR PRACTICE AND FUTURE RESEARCH; REFERENCES; TABLES AND FIGURES; EXPLORING US CONSUMERS UNDERSTANDING OF CARBON OFFSETS; ABSTRACT; INTRODUCTION; A Brief Overview of US Green Marketing Regulation; Consumer Responses to Green Marketing; RESEARCH DESIGN; DATA ANALYSIS; CONCLUSIONS AND IMPLICATIONS; REFERENCES
Consumer acceptance of renewable energies
target group segmentation based on the classification of private end users into lifeabstract; who cares about a fair trade label? on the impact of consumer attitudes on brand relevance of fair trade products; abstract; the network effects of product portoflio characteristics on parent brand equity; abstract; nonprofit brands: the importance of brand image in charitable giving; background and objectives; methodology; results; a comparison of selected reputation measures' convergent and criterion validity; introduction; research design; results
The value of corporate reputation for shareholders: evidence from germany for dax 30 companiesintroduction; methodology and data; results; charting chatter: what consumer generated advertising seems to be saying about brand personality; abstract; the effect of complaint handling on consumer word-of-mouth: assessing difference between wom givers and receivers; abstract; facilitating the development of firm-customer relationships in online retailing contexts through virtual community cultivation; abstract; linking brand equity to organizational outcomes; abstract
Definitions, theories, drivers and managerial implications: grounding global strategic sustainability.abstract; motivating pro-environmental behaviors: utility of the decisional balance scale, self-efficacy and reactance; abstract; empirical investigation of data quality and validity of cognitive valence and content of thoughts: trained independent raters ve; abstract; empirical agreement between formative and reflective measurement models: a monte-carlo analysis; abstract; determining the number of segments in fimix-pls; abstract; experimental set-up; results
THE PERFORMANCE IMPLICATIONS OF MARKET-BASED ASSETS AND INNOVATION CAPABILITIESABSTRACT; INTRODUCTION; THEORETICAL BACKGROUND AND HYPOTHESES; RESEARCH DESIGN; ANALYSIS AND RESULTS; DISCUSSION AND IMPLICATIONS FOR PRACTICE AND FUTURE RESEARCH; REFERENCES; TABLES AND FIGURES; EXPLORING US CONSUMERS UNDERSTANDING OF CARBON OFFSETS; ABSTRACT; INTRODUCTION; A Brief Overview of US Green Marketing Regulation; Consumer Responses to Green Marketing; RESEARCH DESIGN; DATA ANALYSIS; CONCLUSIONS AND IMPLICATIONS; REFERENCES
Consumer acceptance of renewable energies
target group segmentation based on the classification of private end users into lifeabstract; who cares about a fair trade label? on the impact of consumer attitudes on brand relevance of fair trade products; abstract; the network effects of product portoflio characteristics on parent brand equity; abstract; nonprofit brands: the importance of brand image in charitable giving; background and objectives; methodology; results; a comparison of selected reputation measures' convergent and criterion validity; introduction; research design; results
The value of corporate reputation for shareholders: evidence from germany for dax 30 companiesintroduction; methodology and data; results; charting chatter: what consumer generated advertising seems to be saying about brand personality; abstract; the effect of complaint handling on consumer word-of-mouth: assessing difference between wom givers and receivers; abstract; facilitating the development of firm-customer relationships in online retailing contexts through virtual community cultivation; abstract; linking brand equity to organizational outcomes; abstract