Ideas in marketing [electronic resource] : finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / Krzysztof Kubacki, editor.
2014
HF5411
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Details
Title
Ideas in marketing [electronic resource] : finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / Krzysztof Kubacki, editor.
ISBN
9783319109510 electronic book
3319109510 electronic book
9783319109503
3319109510 electronic book
9783319109503
Published
Cham : Springer, [2014]
Copyright
©2015
Language
English
Description
1 online resource (lxv, 842 pages).
Call Number
HF5411
Dewey Decimal Classification
658.8
Note
International conference proceedings.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 11, 2014).
Added Author
Series
Developments in marketing science.
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