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ACADEMY OF MARKETING SCIENCE; Officers 2011; Board of Governors; Program and Track Chairs; Preface; Acknowledgements; Distinguished Fellows; Table of Contents; ANALYZING MENTAL REPRESENTATIONS IN MARKETING: THE CONTRIBUTION OF COGNITIVE MAPPING; ABSTRACT; INTERPRETATION OF LOGISTIC REGRESSION MODELS IN MARKETING JOURNALS; ABSTRACT; ""TRIED AND TRUE"" OR ""CUTTING EDGE"": USE OF DATA ANALYTICAL TECHNIQUES IN MARKETING RESEARCH; ABSTRACT; SOCIAL MEDIA APPLICATIONS FOR MARKETING EDUCATORS; ABSTRACT; STADIUM ATMOSPHERE: CONCEPT AND MEASUREMENT; ABSTRACT
Resident involvement: the case of world cup 2010abstract; university branding: the contribution of intercollegiate athletics; abstract; marketing internships: expectations and perceptions of students and internship providers; abstract; trust in preparation of university-industry (ui)-collaboration: outcomes from a course with focus on developing businesslike cap; abstract; introduction; method; the course; trust in preparation of ui-collaboration; references; findings; measuring academic emotions in experiential learning using qualitative and physiological data; abstract
MATCH/MISMATCH IN THE COLLEGE SERVICE-LEARNING EXPERIENCE: INFLUENCE ON ATTITUDES, SATISFACTION, AND VOLUNTEER INTENTIONSABSTRACT; UNTYING THE BOND WITH OWN POSSESSIONS FOR RESALE: THE INFLUENCES OF RESALE KNOWLEDGE AND ENDOWMENT EFFECT; ABSTRACT; INTRODUCTION; STUDY 1: MAIN EFFECT OF RESALE KNOWLEDGE; Hypotheses Development; Method; Results; STUDY 2: INFLUENCES OF ENDOWMENT EFFECT AND PRODUCT TYPE; Hypotheses Development; Method; Results; GENERAL DISCUSSION; REFERENCES; GIFT OR GIFT CARD? SYMBOLIC INTERACTIONISM IN GIFT EXCHANGE; ABSTRACT
Social safety or saving time? an empirical study in giving gift cardsabstract; the effect of acculturation on ethnic minority consumers' self-gift behavior; abstract; internationalization of remote service technologies -a three country study on perception, adaption and relationship marketing; abstract; factors influencing african postgraduate international students' choice of south africa as a study destination; abstract; host country institutional factors as determinants of direct selling industry success; abstract; materialism, conspicuous consumption and american hip-hop subculture
ABSTRACTFINANCING SOCIAL MARKETING PROGRAMS THROUGH SPONSORSHIP: IMPLICATIONS FOR EVALUATION; ABSTRACT; INTRODUCTION; BACKGROUND LITERATURE ON SPONSORSHIP AND SOCIAL MARKETING; METHODOLOGY; RESULTS; DISCUSSION AND CONCLUSIONS; REFERENCES; THE DEVELOPMENT AND MANAGEMENT OF ORGANIZATIONAL PARTNER ORIENTATION; ABSTRACT; CAN CONSUMERS FORGO THE NEED TO TOUCH PRODUCTS? AN EXAMINATION OF THE COMPENSATORY ROLE OF MOODS; ABSTRACT; IS THIS WHAT I THINK IT IS? THE FRONTAL LOBE AND INFLUENCES ON TASTE; ABSTRACT; INTRODUCTION; METHOD Design; Participants; Materials; Procedures; RESULTS & FINDINGS
Resident involvement: the case of world cup 2010abstract; university branding: the contribution of intercollegiate athletics; abstract; marketing internships: expectations and perceptions of students and internship providers; abstract; trust in preparation of university-industry (ui)-collaboration: outcomes from a course with focus on developing businesslike cap; abstract; introduction; method; the course; trust in preparation of ui-collaboration; references; findings; measuring academic emotions in experiential learning using qualitative and physiological data; abstract
MATCH/MISMATCH IN THE COLLEGE SERVICE-LEARNING EXPERIENCE: INFLUENCE ON ATTITUDES, SATISFACTION, AND VOLUNTEER INTENTIONSABSTRACT; UNTYING THE BOND WITH OWN POSSESSIONS FOR RESALE: THE INFLUENCES OF RESALE KNOWLEDGE AND ENDOWMENT EFFECT; ABSTRACT; INTRODUCTION; STUDY 1: MAIN EFFECT OF RESALE KNOWLEDGE; Hypotheses Development; Method; Results; STUDY 2: INFLUENCES OF ENDOWMENT EFFECT AND PRODUCT TYPE; Hypotheses Development; Method; Results; GENERAL DISCUSSION; REFERENCES; GIFT OR GIFT CARD? SYMBOLIC INTERACTIONISM IN GIFT EXCHANGE; ABSTRACT
Social safety or saving time? an empirical study in giving gift cardsabstract; the effect of acculturation on ethnic minority consumers' self-gift behavior; abstract; internationalization of remote service technologies -a three country study on perception, adaption and relationship marketing; abstract; factors influencing african postgraduate international students' choice of south africa as a study destination; abstract; host country institutional factors as determinants of direct selling industry success; abstract; materialism, conspicuous consumption and american hip-hop subculture
ABSTRACTFINANCING SOCIAL MARKETING PROGRAMS THROUGH SPONSORSHIP: IMPLICATIONS FOR EVALUATION; ABSTRACT; INTRODUCTION; BACKGROUND LITERATURE ON SPONSORSHIP AND SOCIAL MARKETING; METHODOLOGY; RESULTS; DISCUSSION AND CONCLUSIONS; REFERENCES; THE DEVELOPMENT AND MANAGEMENT OF ORGANIZATIONAL PARTNER ORIENTATION; ABSTRACT; CAN CONSUMERS FORGO THE NEED TO TOUCH PRODUCTS? AN EXAMINATION OF THE COMPENSATORY ROLE OF MOODS; ABSTRACT; IS THIS WHAT I THINK IT IS? THE FRONTAL LOBE AND INFLUENCES ON TASTE; ABSTRACT; INTRODUCTION; METHOD Design; Participants; Materials; Procedures; RESULTS & FINDINGS