Marketing horizons [electronic resource] : a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / Venkatakrishna V. Bellur, editor ; James W. Camerius, Brian G. Gnauck, co-editors.
2014
HF5411
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Title
Marketing horizons [electronic resource] : a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / Venkatakrishna V. Bellur, editor ; James W. Camerius, Brian G. Gnauck, co-editors.
ISBN
9783319109664 electronic book
3319109669 electronic book
9783319109657
3319109669 electronic book
9783319109657
Published
Cham : Springer, [2014]
Copyright
©2015
Language
English
Description
1 online resource (xvi, 368 pages).
Call Number
HF5411
Dewey Decimal Classification
658.8
Note
International conference proceedings.
Includes author index.
Includes author index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 21, 2014).
Series
Developments in Marketing Science.
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Online Access
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Online Resources > Ebooks
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