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ACADEMY OF MARKETING SCIENCE; Program Chairs; Track Chairs; Preface; Acknowledgements; Distinguished Fellows; Reviewers; Session Chairs and Moderators; Discussants; Panel Discussion Participants; TABLE OF CONTENTS; ANALYZING BRAND COMMUNITIES: STRUCTURE AND BEHAVIOR; ABSTRACT; STRUGGLING FOR CONTROL: HOW MEMBERS OF AN ONLINE COMMUNITY WORK TOGETHER FOR INDEPENDENT GOALS; ABSTRACT; CONSUMERS ON A MISSION: A QUALITATIVE STUDY OF AN ONGOING CONSUMER BOYCOTT; ABSTRACT; RECONCEPTUALIZING AND VALIDATING THE SEC FRAMEWORK FOR UNDERSTANDING CONSUMERS' PRODUCT EVALUATIONS; ABSTRACT; INTRODUCTION
PREVIOUS RESEARCHMETHODOLOGY AND RESULTS; Scale Refinement; Reconceptualizing the SEC Framework: A Two-Dimensional Evaluation; CONCLUSIONS AND CONTRIBUTIONS; REFERENCES; DYNAMIC PERSPECTIVE OF SERVICE EXPERIENCE: A REVIEW OF THE LITERATURE; ABSTRACT; INTRODUCTION; Study 1. Dynamics of service quality; Information economics framework; Consumer learning theory; Attractive quality theory; Study 2. Service experience and behavioral intentions; Hypotheses Development; Managerial implications; REFERENCES; FIRST-TIME AND REPEAT VISITORS:WHAT MAKES A SATISFYING MUSEUM EXPERIENCE?; ABSTRACT
INTRODUCTIONREVIEW OF THE LITERATURE; Who Visits Museums?; Visitor Satisfaction; CONCEPTUAL MODEL; RESEARCH METHODOLOGY; RESULTS AND DISCUSSION; Profile of First-Time and Repeat Visitors; Visitor Satisfaction; SUMMARY, CONCLUSIONS AND IMPLICATIONS OF RESEARCH; REFERENCES; PERCEPTIONS OF VALUE IN COMPLAINT HANDLING SERVICE ENCOUNTERS; ABSTRACT; THE EFFECTS OF SPONSORSHIP PORTFOLIO ON CONSUMER ASSOCIATIONS OF THE SPONSOR; ABSTRACT; AN INVESTIGATION INTO THE SPONSORSHIP EFFECTS ON ATTITUDES AND BEHAVIOR OF RIVAL FANS; ABSTRACT; INTRODUCTION; CONCEPTUAL FRAMEWORK AND HYPOTHESES; DISCUSSION
Abstractdoes emotional attachment to a parent brand protect brand extensions from negative word-of-mouth?; abstract; research summary; removing the product but retaining the customer: how to manage customer reactions to product eliminations; abstract; supply chain management ethics; abstract; supply chain management practices in indian electronics industry; abstract; introduction; literature review; analysis; conclusion; references; exploring the potential effects of time pressure in supply chain relationships; abstract; summary
PREVIOUS RESEARCHMETHODOLOGY AND RESULTS; Scale Refinement; Reconceptualizing the SEC Framework: A Two-Dimensional Evaluation; CONCLUSIONS AND CONTRIBUTIONS; REFERENCES; DYNAMIC PERSPECTIVE OF SERVICE EXPERIENCE: A REVIEW OF THE LITERATURE; ABSTRACT; INTRODUCTION; Study 1. Dynamics of service quality; Information economics framework; Consumer learning theory; Attractive quality theory; Study 2. Service experience and behavioral intentions; Hypotheses Development; Managerial implications; REFERENCES; FIRST-TIME AND REPEAT VISITORS:WHAT MAKES A SATISFYING MUSEUM EXPERIENCE?; ABSTRACT
INTRODUCTIONREVIEW OF THE LITERATURE; Who Visits Museums?; Visitor Satisfaction; CONCEPTUAL MODEL; RESEARCH METHODOLOGY; RESULTS AND DISCUSSION; Profile of First-Time and Repeat Visitors; Visitor Satisfaction; SUMMARY, CONCLUSIONS AND IMPLICATIONS OF RESEARCH; REFERENCES; PERCEPTIONS OF VALUE IN COMPLAINT HANDLING SERVICE ENCOUNTERS; ABSTRACT; THE EFFECTS OF SPONSORSHIP PORTFOLIO ON CONSUMER ASSOCIATIONS OF THE SPONSOR; ABSTRACT; AN INVESTIGATION INTO THE SPONSORSHIP EFFECTS ON ATTITUDES AND BEHAVIOR OF RIVAL FANS; ABSTRACT; INTRODUCTION; CONCEPTUAL FRAMEWORK AND HYPOTHESES; DISCUSSION
Abstractdoes emotional attachment to a parent brand protect brand extensions from negative word-of-mouth?; abstract; research summary; removing the product but retaining the customer: how to manage customer reactions to product eliminations; abstract; supply chain management ethics; abstract; supply chain management practices in indian electronics industry; abstract; introduction; literature review; analysis; conclusion; references; exploring the potential effects of time pressure in supply chain relationships; abstract; summary