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000724261 020__ $$a9783319119274$$qelectronic book
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000724261 0247_ $$a10.1007/978-3-319-11927-4$$2doi
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000724261 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(2001 :$$cSan Diego, Calif.)
000724261 24510 $$aNew meanings for marketing in a new millennium$$h[electronic resource] :$$bproceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /$$cMelissa Moore, Robert S. Moore, editors.
000724261 264_1 $$aCham :$$bSpringer,$$c[2015]
000724261 264_4 $$c©2015
000724261 300__ $$a1 online resource.
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000724261 4901_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$$x2363-6165
000724261 504__ $$aIncludes bibliographical references and index.
000724261 5050_ $$aMarketing Education -- Teenage Purchasing Behavior -- Gaining an Edge in Marketing Strategy -- Exploring Retail Customer Behaviors -- Marketplace Behaviors -- Contemporary Issues in Channel Management -- Topics in Advertising Research -- Emerging Perspectives in Environmental Marketing -- Identity and Consumer Behavior -- Pricing Issues for the 21st Century -- Branding and TV Advertising -- Advertising and Promotion -- Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues -- Conflict and Collaboration: Greenpeace and the Corporate World -- Multicultural Purchasing Behavior -- Consumer Behavior, Retailing, and the Internet -- Consumer Decision-Making Processes -- Marketing Management -- Fine tuning Retailer-Supplier Interactions -- Branding and Perception -- Export Marketing -- Perspectives on Salesperson Effectiveness and Commitment -- Consumer Behavior Theory -- Marketing Issues for the Future -- Current Issues in Marketing Ethics Research: International Dimensions -- Business-to-Business Marketing Trends -- Outstanding Marketing Teacher Program -- Current Topics in Services -- Emerging Issues in Internet Marketing and Consumer Behavior -- Contemporary Issues in Sports Marketing -- Research Methods -- Current Issues in Modeling and Measurement -- Influences on Service Customers? Intentions: The Physical Environment, Satisfaction, and Value.
000724261 506__ $$aAccess limited to authorized users.
000724261 520__ $$aFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
000724261 588__ $$aDescription based on online resource; title from EPUB title page (viewed November 13, 2014).
000724261 650_0 $$aMarketing$$vCongresses.
000724261 7001_ $$aMoore, Melissa,$$eeditor.
000724261 7001_ $$aMoore, Robert S.,$$eeditor.
000724261 77608 $$iPrint version:$$z9783319119267
000724261 830_0 $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science.
000724261 852__ $$bebk
000724261 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-11927-4$$zOnline Access$$91397441.1
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