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000724308 020__ $$a9781493920860$$qelectronic book
000724308 020__ $$a1493920863$$qelectronic book
000724308 020__ $$z9781493920853
000724308 0247_ $$a10.1007/978-1-4939-2086-0$$2doi
000724308 035__ $$aSP(OCoLC)ocn895254795
000724308 035__ $$aSP(OCoLC)895254795
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000724308 049__ $$aISEA
000724308 050_4 $$aHF5415.135
000724308 08204 $$a658.8/02$$223
000724308 1001_ $$aLeeflang, P. S. H.,$$d1946-$$eauthor.
000724308 24510 $$aModeling markets$$h[electronic resource] :$$banalyzing marketing phenomena and improving marketing decision making /$$cPeter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels.
000724308 264_1 $$aNew York :$$bSpringer,$$c[2015]
000724308 264_4 $$c©2015
000724308 300__ $$a1 online resource.
000724308 336__ $$atext$$btxt$$2rdacontent
000724308 337__ $$acomputer$$bc$$2rdamedia
000724308 338__ $$aonline resource$$bcr$$2rdacarrier
000724308 4901_ $$aInternational series in quantitative marketing
000724308 504__ $$aIncludes bibliographical references and index.
000724308 5050_ $$aBuilding models for markets -- Model specification -- Data -- Estimation and testing -- Validation and testing -- Re-estimation: introduction to more advanced estimation methods -- Examples of models for aggregate demand -- Individual demand models -- Examples of database marketing models -- Use: implementation issues -- Appendix A: Matrix algebra.
000724308 506__ $$aAccess limited to authorized users.
000724308 520__ $$aThis book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the introduction of scanner equipment in retail outlets, the use of hand scan panels, and the data explosion caused by the Internet, the opportunity to obtain meaningful estimates of demand functions has vastly improved. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today?s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. Many current insights and innovations in quantitative marketing are presented. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
000724308 650_0 $$aMarketing$$xMathematical models.
000724308 650_0 $$aMarketing$$xManagement$$xDecision making$$xMathematical models.
000724308 7001_ $$aWieringa, Jaap E.$$eauthor.
000724308 7001_ $$aBijmolt, Tammo H. A.$$q(Tammo Hendrik Anthonie),$$d1967-$$eauthor.
000724308 7001_ $$aPauwels, Koen H.$$eauthor.
000724308 77608 $$iPrint version:$$z9781493920853
000724308 830_0 $$aInternational series in quantitative marketing.
000724308 852__ $$bebk
000724308 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-1-4939-2086-0$$zOnline Access$$91397441.1
000724308 909CO $$ooai:library.usi.edu:724308$$pGLOBAL_SET
000724308 980__ $$aEBOOK
000724308 980__ $$aBIB
000724308 982__ $$aEbook
000724308 983__ $$aOnline
000724308 994__ $$a92$$bISE