Acknowledgements; Abbreviations and Constructed Terms; Contents; List of Figures; List of Tables; Chapter 1: Introduction; 1.1 Background; 1.2 Aim and Structure of Research; 1.3 Contribution to the Existing Academic Debates; 1.4 Methodology; 1.5 Scope of Research; Chapter 2: Consumer Protection in B2C E-Commerce: Enhancing Consumer Confidence; 2.1 Introduction; 2.2 Transnational B2C E-Commerce, Economic Growth, and Emerging Markets; 2.2.1 A Brief History of B2C E-Commerce; 2.2.2 Distinctive Features of B2C ``E-Transactions℗þ℗þ; 2.2.2.1 Absence of Face-to-Face Communication

2.2.2.2 Moveable, Dynamic, and Voluminous Information2.2.2.3 Cross Border/Transnational Nature; 2.2.3 B2C E-Commerce and Global Economic Growth; 2.2.4 B2C E-Commerce and Economic Growth in Emerging Markets; 2.2.5 B2C E-Commerce and Consumer Confidence; 2.3 Competing Rationales for Consumer Protection; 2.3.1 Traditional Rationale I: Lack of Knowledge and Information Asymmetries; 2.3.2 Traditional Rationale II: Lack of Bargaining Power and Standard Terms; 2.3.3 Traditional Rationale III: Behavioral Economic Problems; 2.3.4 Traditional Rationale IV: Failures of Traditional Forms of Litigation

2.3.5 The Emergence of ``Consumer Confidence℗þ℗þ in Global Debates on B2C E-Commerce2.4 Interim Conclusion; Chapter 3: Access to Justice: A Goal for Consumer Protection; 3.1 Introduction; 3.2 Historical Debate on Access to Justice; 3.2.1 Review of Main Points from the Nineteenth Century; 3.2.2 Initial Focus on Legal Representation; 3.2.3 Movement Toward a New Kind of Rights: The ``Diffuse and Fragmented Rights℗þ℗þ; 3.2.4 ``Universal Thoughts℗þ℗þ on Access to Justice; 3.3 Contemporary Debates on Access to Justice; 3.3.1 New Movements of Access to Justice; 3.3.2 Enhancing Access to Justice

3.4 Important Underlying Consumers℗þ Access to Justice3.4.1 Consumers℗þ Access to Justice I: Socio-Legal Perspective; 3.4.2 Consumers℗þ Access to Justice II: Economic Perspective; 3.4.3 Contemporary Debates; 3.4.3.1 Ex Ante Mechanisms Versus Ex Post Mechanisms; 3.4.3.2 Individual Interests Versus Public Interests; 3.4.3.3 State Regulations Versus Self-Regulations; 3.4.3.4 Consumers Protection Versus Global Economic Interests; 3.4.4 Enhancing Consumers℗þ Access to Justice; 3.5 Interim Conclusion

Chapter 4: Towards a Multidimensional Approach to Access to Justice: Setting a Framework for Consumer Protection in B2C E-Comm...4.1 Introduction; 4.2 Sufficient and Accurate Information and the Ability to Digest Information; 4.3 Availability of Variety of Goods and Services at Appropriate Prices; 4.4 Freedom of Choice and Ability to Make Rational Decision; 4.5 Fair Terms and Conditions; 4.6 Right of Withdrawal; 4.7 Performance of Obligations; 4.8 Consumers℗þ Privacy; 4.9 Consumers℗þ Safety; 4.10 Reasonable Cost of Transaction; 4.11 Right to Conduct Dispute Resolution in a Convenient Location