@article{724465,
      note = {"Vancouver, BC, Canada, May 26-29, 2004" -- title page.},
      author = {Spotts, Harlan E.,},
      url = {http://library.usi.edu/record/724465},
      title = {Assessing the different roles of marketing theory and  practice in the jaws of economic uncertainty proceedings of  the 2004 Academy of Marketing Science (AMS) Annual  Conference / [electronic resource] :},
      abstract = {​​This volume includes the full proceedings from the  2004℗ Academy of Marketing Science (AMS) Annual  Conference held in Vancouver, Canada, entitled Assessing  the Different Roles of Marketing Theory and Practice in the  Jaws of Economic Uncertainty. It include papers aimed to  create awareness of the issues, trends, and advances  associated with current marketing theories and practices.  Founded in 1971, the Academy of Marketing Science is an  international organization dedicated to promoting timely  explorations of phenomena related to the science of  marketing in theory, research, and practice. Am.},
      recid = {724465},
      pages = {1 online resource (xxxiii, 353 pages)},
}