@article{724465,
      recid = {724465},
      author = {Spotts, Harlan E.,},
      title = {Assessing the different roles of marketing theory and  practice in the jaws of economic uncertainty proceedings of  the 2004 Academy of Marketing Science (AMS) Annual  Conference / [electronic resource] :},
      pages = {1 online resource (xxxiii, 353 pages)},
      note = {"Vancouver, BC, Canada, May 26-29, 2004" -- title page.},
      abstract = {​​This volume includes the full proceedings from the 2004℗  Academy of Marketing Science (AMS) Annual Conference held  in Vancouver, Canada, entitled Assessing the Different  Roles of Marketing Theory and Practice in the Jaws of  Economic Uncertainty. It include papers aimed to create  awareness of the issues, trends, and advances associated  with current marketing theories and practices. Founded in  1971, the Academy of Marketing Science is an international  organization dedicated to promoting timely explorations of  phenomena related to the science of marketing in theory,  research, and practice. Am.},
      url = {http://library.usi.edu/record/724465},
}