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000724465 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(2004 :$$cVancouver, B.C.)
000724465 24510 $$aAssessing the different roles of marketing theory and practice in the jaws of economic uncertainty$$h[electronic resource] :$$bproceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /$$cHarlan E. Spotts, editor.
000724465 264_1 $$aCham :$$bSpringer,$$c[2014]
000724465 264_4 $$c©2015
000724465 300__ $$a1 online resource (xxxiii, 353 pages)
000724465 336__ $$atext$$btxt$$2rdacontent
000724465 337__ $$acomputer$$bc$$2rdamedia
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000724465 4901_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
000724465 500__ $$a"Vancouver, BC, Canada, May 26-29, 2004" -- title page.
000724465 504__ $$aIncludes bibliographical references and index.
000724465 5050_ $$aACADEMY OF MARKETING SCIENCE; Officers 2004; Board of Governors; AMS 2004 Conference Program Chairs; Program Managers; Awards Coordinators; Acknowledgements; Preface; Academy of Marketing Science Distinguished Fellows; Reviewers; Session Chairs; Discussion Leaders; Table of Contents; THE INFLUENCE OF PERSONAL VALUES AND MATERIALISM ON MOTIVATIONS TOWARDS GIFTGIVING A MODEL AND EMPIRICAL EVIDENCE; ABSTRACT; INTRODUCTION; THE CONCEPTUAL FRAMEWORK; The concepts; Personal values; Materialism; Gift-giving; The Model; METHODOLOGY AND RESULTS
000724465 5058_ $$aRelationships between Values, Materialism and Motivations towards gift-givingCONCLUSION; REFERENCES; THE CHANGING ROLE OF MARKETING FUNCTION AT BUSINESS UNIT LEVEL WITHIN MANUFACTURING COMPANIES; ABSTRACT; INTRODUCTION; BACKGROUND; EXPLORATORY STUDY; PROPOSITIONS ON BUSINESS UNIT MARKETING ORGANIZATION; MANAGERIAL IMPLICATION; CONCLUSIONS; REFERENCES; THE EFFECT OF MARKETING MANAGERS' BOUNDARY SPANNING ABILITY ON ORGANIZATIONAL CULTURE; ABSTRACT; THE RELATIONSHIP OF ORGANIZATIONAL SIZE TO STRATEGIC CLASSIFICATIONS IN THE FINANCIAL SERVICES INDUSTRY; ABSTRACT; INTRODUCTION
000724465 5058_ $$aORGANIZATIONAL SIZE AND STRATEGYSAMPLE DESCRIPTION; MEASURES; ANALYSIS/RESULTS; DISCUSSION/CONCLUSIONS/LIMITATIONS; REFERENCES; EXPANDING ON THE EMOTIONAL AND SYMBOLIC INTERACTIONAL ASPECTS OF BUSINESS CUSTOMER DESIRED VALUE CHANGE: A CONCEPTUAL MODEL; ABSTRACT; INTRODUCTION; THE CURRENT CDVC MODEL; EMOTION AND CUSTOMER DESIRED VALUE CHANGE; Emotions in Marketing; Emotion and Contextual Conditions Within CDVC; SYMBOLIC INTERACTIONISM, EMOTION AND CDVC; Symbolic Interactionism; Symbolic lnteractionism and CDVC; A Role for Emotion in Symbolic Interaction Focused CDVC; DISCUSSION
000724465 5058_ $$aResearch ImplicationsREFERENCES; THE EFFECTS OF EXPERIENCE AND AGE ON RELATIONAL ORIENTATION; ABSTRACT; WHO'S IN THE HOUSE: A SOCIAL IDENTITY PERSPECTIVE ON ARTS PATRONAGE; ABSTRACT; INTRODUCTION; RESULTS; COMPETITIVE MYOPIA IN A NOT-FOR-PROFIT SERVICE INDUSTRY: THE CASE OF THE PERFORMING ARTS SECTOR IN THE UK; ABSTRACT; INTERNAL COMPETITION: NATURE AND EFFECTS IN A NONPROFIT RETAIL MARKETING ENVIRONMENT; ABSTRACT; MANAGING CUSTOMERS IN FINANCIAL SERVICES: THE ROLE OF THE MARKETING FUNCTION IN E-COMMERCE; ABSTRACT; INTRODUCTION; THE ROLE OF MARKETING IN CONTEMPORARY ORGANIZATIONS
000724465 5058_ $$aTHE FINANCIAL SERVICES CASE STUDIESTHE ROLE OF MARKETERS IN E-COMMERCE INITIATIVES IN THE CASE STUDIES; THE POTENTIAL FOR GREATER MARKETING INPUT AT THE STRATEGIC LEVEL; THE POTENTIAL FOR GREATER MARKETING INVOLVEMENT AT THE OPERATIONAL LEVEL; EXTENDING MARKETING MANAGEMENT; CONCLUSIONS; REFERENCES; IMPACT OF INTERNET ATMOSPHERICS ON SURFER BEHAVIOR; ABSTRACT; The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process; CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT: A TWO-SIDED APPROACH; ABSTRACT; INTRODUCTION
000724465 506__ $$aAccess limited to authorized users.
000724465 520__ $$a​​This volume includes the full proceedings from the 2004℗ Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Am.
000724465 588__ $$aDescription based on online resource; title from PDF title page (viewed December 2, 2014).
000724465 650_0 $$aMarketing$$zUnited States$$vCongresses.
000724465 7001_ $$aSpotts, Harlan E.,$$eeditor.
000724465 77608 $$iPrint version:$$z3319118447$$z9783319118444$$w(OCoLC)889729478
000724465 830_0 $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science.
000724465 852__ $$bebk
000724465 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-11845-1$$zOnline Access$$91397441.1
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