ACADEMY OF MARKETING SCIENCE; Officers 2004; Board of Governors; AMS 2004 Conference Program Chairs; Program Managers; Awards Coordinators; Acknowledgements; Preface; Academy of Marketing Science Distinguished Fellows; Reviewers; Session Chairs; Discussion Leaders; Table of Contents; THE INFLUENCE OF PERSONAL VALUES AND MATERIALISM ON MOTIVATIONS TOWARDS GIFTGIVING A MODEL AND EMPIRICAL EVIDENCE; ABSTRACT; INTRODUCTION; THE CONCEPTUAL FRAMEWORK; The concepts; Personal values; Materialism; Gift-giving; The Model; METHODOLOGY AND RESULTS

Relationships between Values, Materialism and Motivations towards gift-givingCONCLUSION; REFERENCES; THE CHANGING ROLE OF MARKETING FUNCTION AT BUSINESS UNIT LEVEL WITHIN MANUFACTURING COMPANIES; ABSTRACT; INTRODUCTION; BACKGROUND; EXPLORATORY STUDY; PROPOSITIONS ON BUSINESS UNIT MARKETING ORGANIZATION; MANAGERIAL IMPLICATION; CONCLUSIONS; REFERENCES; THE EFFECT OF MARKETING MANAGERS' BOUNDARY SPANNING ABILITY ON ORGANIZATIONAL CULTURE; ABSTRACT; THE RELATIONSHIP OF ORGANIZATIONAL SIZE TO STRATEGIC CLASSIFICATIONS IN THE FINANCIAL SERVICES INDUSTRY; ABSTRACT; INTRODUCTION

ORGANIZATIONAL SIZE AND STRATEGYSAMPLE DESCRIPTION; MEASURES; ANALYSIS/RESULTS; DISCUSSION/CONCLUSIONS/LIMITATIONS; REFERENCES; EXPANDING ON THE EMOTIONAL AND SYMBOLIC INTERACTIONAL ASPECTS OF BUSINESS CUSTOMER DESIRED VALUE CHANGE: A CONCEPTUAL MODEL; ABSTRACT; INTRODUCTION; THE CURRENT CDVC MODEL; EMOTION AND CUSTOMER DESIRED VALUE CHANGE; Emotions in Marketing; Emotion and Contextual Conditions Within CDVC; SYMBOLIC INTERACTIONISM, EMOTION AND CDVC; Symbolic Interactionism; Symbolic lnteractionism and CDVC; A Role for Emotion in Symbolic Interaction Focused CDVC; DISCUSSION

Research ImplicationsREFERENCES; THE EFFECTS OF EXPERIENCE AND AGE ON RELATIONAL ORIENTATION; ABSTRACT; WHO'S IN THE HOUSE: A SOCIAL IDENTITY PERSPECTIVE ON ARTS PATRONAGE; ABSTRACT; INTRODUCTION; RESULTS; COMPETITIVE MYOPIA IN A NOT-FOR-PROFIT SERVICE INDUSTRY: THE CASE OF THE PERFORMING ARTS SECTOR IN THE UK; ABSTRACT; INTERNAL COMPETITION: NATURE AND EFFECTS IN A NONPROFIT RETAIL MARKETING ENVIRONMENT; ABSTRACT; MANAGING CUSTOMERS IN FINANCIAL SERVICES: THE ROLE OF THE MARKETING FUNCTION IN E-COMMERCE; ABSTRACT; INTRODUCTION; THE ROLE OF MARKETING IN CONTEMPORARY ORGANIZATIONS

THE FINANCIAL SERVICES CASE STUDIESTHE ROLE OF MARKETERS IN E-COMMERCE INITIATIVES IN THE CASE STUDIES; THE POTENTIAL FOR GREATER MARKETING INPUT AT THE STRATEGIC LEVEL; THE POTENTIAL FOR GREATER MARKETING INVOLVEMENT AT THE OPERATIONAL LEVEL; EXTENDING MARKETING MANAGEMENT; CONCLUSIONS; REFERENCES; IMPACT OF INTERNET ATMOSPHERICS ON SURFER BEHAVIOR; ABSTRACT; The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process; CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT: A TWO-SIDED APPROACH; ABSTRACT; INTRODUCTION