Social -- local -- mobile [electronic resource] : the future of location-based services / Gerrit Heinemann, Christian Gaiser.
Heinemann, Gerrit, aurthor.; Gaiser, Christian, aurthor.
2015
HF5548.32
Available Online

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Title Social -- local -- mobile [electronic resource] : the future of location-based services / Gerrit Heinemann, Christian Gaiser.
Author Heinemann, Gerrit, aurthor.
ISBN 9783662439647 electronic book
3662439646 electronic book
9783662439630
3662439638
DOI https://doi.org/10.1007/978-3-662-43964-7
Published Heidelberg : Springer, [2015]
Copyright ©2015
Language English
Description 1 online resource (xiv, 206 pages) : illustrations.
Item Number 10.1007/978-3-662-43964-7 doi
Call Number HF5548.32
Dewey Decimal Classification 658.8/72
Summary In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ?SoLoMo synergies? that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA ? a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Gaiser, Christian, aurthor.
Series Management for professionals.
Available in Other Form Print version: 9783662439630
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Record Appears in Online Resources > Ebooks
All Resources
"Always-on and Always-in-touch"
the New Buying Behavior
Social Commerce as Base Factor No. 1 for SoLoMo
Location-based Services as Base Factor No. 2 for SoLoMo
Mobile Commerce as Base Factor No. 3 for SoLoMo
Study
Status and Potential of Location-based Service.

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