Social -- local -- mobile [electronic resource] : the future of location-based services / Gerrit Heinemann, Christian Gaiser.

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Social -- local -- mobile [electronic resource] : the future of location-based services / Gerrit Heinemann, Christian Gaiser.

9783662439647 electronic book
3662439646 electronic book
9783662439630
3662439638

Heidelberg : Springer, [2015]

©2015

English

1 online resource (xiv, 206 pages) : illustrations.

10.1007/978-3-662-43964-7 doi

HF5548.32

658.8/72

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ?SoLoMo synergies? that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA ? a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Includes bibliographical references and index.

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Management for professionals.

Print version: 9783662439630

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