Rethinking place branding [electronic resource] : comprehensive brand development for cities and regions / Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.
Kavaratzis, Mihalis, editor.; Warnaby, Gary, editor.; Ashworth, G. J. (Gregory John), editor.
2015
HF5415.1255
Available Online

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Title Rethinking place branding [electronic resource] : comprehensive brand development for cities and regions / Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.
ISBN 9783319124247 electronic book
3319124242 electronic book
9783319124230
3319124234
DOI https://doi.org/10.1007/978-3-319-12424-7
Published Cham [Switzerland] : Springer, [2015]
Copyright © 2015
Language English
Description 1 online resource.
Item Number 10.1007/978-3-319-12424-7 doi
Call Number HF5415.1255
Dewey Decimal Classification 658.827
Summary As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Added Author Kavaratzis, Mihalis, editor.
Warnaby, Gary, editor.
Ashworth, G. J. (Gregory John), editor.
Available in Other Form Rethinking place branding.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
The Need to Rethink Place Branding
Rethinking the Place Branding Construct
Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing
Rethinking Sense of Place: Sense of One and Sense of Many
Rethinking Place Identities
Rethinking Virtual and Online Place Branding
Rethinking Strategic Place Branding in the Digital Age
Rethinking Place Branding from a Practice Perspective: Working with Stakeholders
Rethinking the Roles of Culture in Place Branding
Rethinking Place Branding and Place Making Through Creative and Cultural Quarters
Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue
Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography?
Rethinking Place Branding and the "Other" Senses
Rethinking the Measurement of Place Brands
Rethinking Brand Equity: Possibilities and Challenges of Application to Places
Sketching Futures for Place Branding.

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