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000724564 019__ $$a899275979$$a900319459$$a908082686
000724564 020__ $$a9781447166276$$qelectronic book
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000724564 0247_ $$a10.1007/978-1-4471-6627-6$$2doi
000724564 035__ $$aSP(OCoLC)ocn897115917
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000724564 049__ $$aISEA
000724564 050_4 $$aHF5415.157
000724564 08204 $$a658.4/013$$223
000724564 08204 $$a650
000724564 1001_ $$aKenyon, George N.,$$eauthor.
000724564 24514 $$aThe perception of quality$$h[electronic resource] :$$bmapping product and service quality to consumer perceptions /$$cGeorge N. Kenyon, Kabir C. Sen.
000724564 264_1 $$aLondon :$$bSpringer,$$c2015.
000724564 300__ $$a1 online resource (ix, 265 pages) :$$billustrations
000724564 336__ $$atext$$btxt$$2rdacontent
000724564 337__ $$acomputer$$bc$$2rdamedia
000724564 338__ $$aonline resource$$bcr$$2rdacarrier
000724564 347__ $$atext file$$bPDF$$2rda
000724564 504__ $$aIncludes bibliographical references.
000724564 5050_ $$aCreating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
000724564 506__ $$aAccess limited to authorized users.
000724564 520__ $$aExploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
000724564 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 2, 2015).
000724564 650_0 $$aQuality of products.
000724564 650_0 $$aQuality control.
000724564 650_0 $$aConsumer satisfaction.
000724564 7001_ $$aSen, Kabir C.,$$eauthor.
000724564 77608 $$iPrint version:$$z1447166264$$z9781447166269
000724564 852__ $$bebk
000724564 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-1-4471-6627-6$$zOnline Access$$91397441.1
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000724564 980__ $$aEBOOK
000724564 980__ $$aBIB
000724564 982__ $$aEbook
000724564 983__ $$aOnline
000724564 994__ $$a92$$bISE