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Preface; Table of Contents; List of Figures; List of Tables; List of Abbreviations; Country Abbreviations; 1 Book Culture
Approaching an Elusive Concept; 1.1 Literature and Sources; 1.2 Methodology; 2 A Concept of ›Book Culture‹; 2.1 Definitions of ›Culture‹; 2.1.1 Different Concepts of Culture; 2.1.2 Working Definitions; 2.2 Describing Book Culture; 2.2.1 A Brief History; 2.2.2 Values Attributed to the Book; 2.2.3 Between Spiritualism and Pragmatism
Traditions and Actions; 2.2.4 Institutions of Book Culture; 2.3 Why We Need Book Culture
The Role of Book Culture in Society

2.3.1 Contribution to National Culture2.3.2 Other Perceived Assets of the Book; 2.4 Current Challenges and Problems; 2.4.1 Substitution of the Book as Primary Medium; 2.4.2 Double Nature of the Book and the Legitimization of State Intervention; 2.4.3 Internationalization and Concentration; 2.4.4 Corporate Censorship; 2.4.5 The Copyright Discussion; 2.4.6 Changing Reading Habits; 2.5 Book Culture is ...; 3 European Book Culture
Framework, Indicators and a Typology; 3.1 Legal Framework and International Treaties; 3.1.1 Fundamental Principles; 3.1.2 Horizontal Regulation

3.2 The Book Market as the Economic Dimension of Book Culture3.2.1 The Current European Book Market; 3.2.2 Influencing the Book Markets
Problems, Changes, Tendencies; 3.3 Indicators of Book Culture; 3.3.1 Data Basis for the Analyses; 3.3.2 Contextual Information; 3.3.3 Media Habits; 3.3.4 The Role of the Book in Society; 3.3.5 The Public Library Network; 3.3.6 The Book Market; 3.3.7 Book Promotion; 3.4 A Typology of European Book Culture by Clustering; 3.4.1 Data Selection and Implementation; 3.4.2 Results of the Cluster Analysis: Major and Minor Groupings

3.4.3 A Uniform ›European‹ Book Culture?4 Promoting Book Culture
Measures and Efficiency; 4.1 State Support for Culture: Financing Book Promotion; 4.2 Arguments for Book Promotion; 4.3 Instruments of Book Promotion; 4.3.1 Book Policy and Cultural Legislation on Books; 4.3.2 Market Regulating Mechanisms; 4.3.3 Aids to Creation; 4.3.4 Aids to Publication and Distribution; 4.3.5 Encouraging Consumption; 4.4 Criticism and Problems; 4.4.1 Opacity; 4.4.2 Problems of Cross-European Projects; 4.4.3 Problems in Public/Private Sponsorship; 4.4.4 Lopsidedness; 4.4.5 Inefficiency

4.5 On the Efficiency of Book Promotion
A Regression Analysis4.5.1 Selected Variables and Implementation; 4.5.2 Requirements for Effective Book Promotion; 5 A New Book Culture in the Digital Age?; List of Literature; Primary Sources; Secondary Sources; Compilations

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