@article{724639,
      author = {Kurschus, Stephanie,},
      url = {http://library.usi.edu/record/724639},
      title = {European book cultures diversity as a challenge /  [electronic resource] :},
      abstract = {Stephanie Kurschus analyses the idea of a common  ""European"" book culture that integrates the book market  as an essential aspect and employs book promotion as  balancing instrument. Characteristics of book culture are  identified; the resultant concept of book culture provides  an overview of the values and myths ascribed to the book.  Furthermore, applied book promotion measures are analyzed  for their effectiveness and best practice models. Since, in  a context determined by culture and market, preservation  and innovation, book promotion fulfills two functions: it  is to protect the unique nationa.},
      recid = {724639},
      pages = {1 online resource},
}