TY  - GEN
N2  - Stephanie Kurschus analyses the idea of a common ""European"" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique nationa.
AB  - Stephanie Kurschus analyses the idea of a common ""European"" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique nationa.
T1  - European book culturesdiversity as a challenge /
AU  - Kurschus, Stephanie,
CN  - Z1003.5E876
ID  - 724639
KW  - Books and reading
SN  - 9783658080600
SN  - 3658080604
TI  - European book culturesdiversity as a challenge /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-08060-0
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-08060-0
ER  -