The neuroscientific basis of successful design [electronic resource] : how emotions and perceptions matter / Marco Maiocchi, Margherita Pillan.
Maiocchi, Marco, author.; Pillan, Margherita, 1961- author.
2015
TS171.4
Available Online

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Title The neuroscientific basis of successful design [electronic resource] : how emotions and perceptions matter / Marco Maiocchi, Margherita Pillan.
Author Maiocchi, Marco, author.
ISBN 9783319028019 electronic book
3319028014 electronic book
9783319028002
3319028006
DOI https://doi.org/10.1007/978-3-319-02801-9
Published Berlin : Springer, 2015.
Language English
Description 1 online resource.
Other Standard Identifiers 10.1007/978-3-319-02801-9 doi
Call Number TS171.4
Dewey Decimal Classification 745.2019
Summary The term ℓ́ℓdesignℓ́ℓ today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.
Bibliography, etc. Note Includes bibliographical references and indexes.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Pillan, Margherita, 1961- author.
Series SpringerBriefs in applied sciences and technology. PoliMI SpringerBriefs.
Available in Other Form Neuroscientific basis of successful design
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Emotions and design methodologies
Design as evolutionary discipline
Emotions and design
Perception and emotions
Metaphors and design
The Design Process
Case studies
Future developments.

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