The neuroscientific basis of successful design [electronic resource] : how emotions and perceptions matter / Marco Maiocchi, Margherita Pillan.

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The neuroscientific basis of successful design [electronic resource] : how emotions and perceptions matter / Marco Maiocchi, Margherita Pillan.

9783319028019 electronic book
3319028014 electronic book
9783319028002
3319028006

Berlin : Springer, 2015.

English

1 online resource.

10.1007/978-3-319-02801-9 doi

TS171.4

745.2019

The term ℓ́ℓdesignℓ́ℓ today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Includes bibliographical references and indexes.

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Description based on print version record.

SpringerBriefs in applied sciences and technology. PoliMI SpringerBriefs.

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