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ACADEMY OF MARKETING SCIENCE; Officers 2012; Board Of Governors; Program and Track Chairs; Preface; Acknowledgements; Distinguished Fellows; Reviewers; Session Chairs; TABLE OF CONTENTS; A CONSUMER CULTURE THEORY APPROACH TO ANALYZING BEAUTY CULTURE IN IRAN; ABSTRACT; Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments; Abstract; GLOBAL PRIVACY: AN INTERNATIONAL PERSPECTIVE EXAMINING PERCEPTIONS OF INFORMATION SENSITIVITY AND CONSUMERS WILLINGNESS TO PROVIDE PERSONAL INFORMAITON; Abstract
EFFECTIVE SALES MANAGEMENT: WHAT DO SALES PEOPLE THINK?ABSTRACT; IMPACT OF SERVANT LEADERSHIP ON ETIDCAL CLIMATE, SUPERVISOR CONFLICT, AND ORGANIZATIONAL OUTCOMES; ABSTRACT; IMPACT OF PERFECTIONISM AND SELF-EFFICACY ON JOB PERFORMANCE AND WORK ENGAGEMENT:GENMES AND BOOMERS; ABSTRACT; THE IMPACT OF SALES PERFORMANCE GOALS ON BEHAVIORS: ENHANCING OR COMPROMISING SUSTAINABLE PERFORMANCE?; INTRODUCTION; BACKGROUND: SALES TARGETS AND THEIR IMPACT ON BEHAVIOR; METHODS; FINDINGS; Nature and the Measurement of Goals; Establishing the Right Target Level; Managing and Reviewing Targets
DISCUSSION AND CONCLUSIONIMPLICATIONS FOR MANAGERS; REFERENCES; THE SKILLS AND COMPETENCIES OF SALES LEADERS: A SURVEY; INTRODUCTION; METHODOLOGY; RESULTS AND DISCUSSION; CONCLUSIONS AND IMPLICATIONS FOR THEORY AND PRACTICE; REFERENCES; Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior; INTRODUCTION; CONCEPTUAL DEVELOPMENT AND HYPOTHESES; METHODOLOGY; RESULTS AND DISCUSSION; CONCLUSIONS AND IMPLICATIONS FOR THEORY AND PRACTICE; EXAMINING THE VISUAL MAP OF ATHLETE ENDORSEMENT EFFECTIVENESS: A CASE OF 2010 FIFA WORLD CUP; ABSTRACT
WHITHER SIMPLICITY? AN EXPLORATORY STUDY OF THE ANTECEDENTS OF VOLUNTARY SIMPLICITYABSTRACT; INTRODUCTION; CONCEPTUAL BACKGROUND; Voluntary Simplicity; Consumer Impulsiveness; Materialism; Mindfulness; METHODOLOGY; RESULTS; Sample; Measures; Models; DISCUSSION; CONCLUSION; TABLES; FIGURES; REFERENCES; LAYING THE FOUNDATION FOR AN ECOSYSTEM OF CREATIVITY MARKETING; ABSTRACT; INTRODUCTION; LITERATURE REVIEW; The individual level creativity literature; The organizational creativity literature; The literature on organizational creativity as a firm resource
Organizational creativity in the marketing literatureCreativity Marketing: Extending creativity to a new marketing paradigm; TOWARDS A CREATIVITY MARKETING ECOSYSTEMDISCUSSION AND CASE STUDY; CONCLUSION AND DIRECTIONS FOR FUTURE RESEARCH; FIGURE 1
THE CREATIVITY MARKETING ECOSYSTEM; REFERENCES; DON'T COPY OFF YOUR NEIGHBOR: EXAMINING THE ROLE OF FIT AND GREEN MARKETING STRATEGIES; INTRODUCTION; BACKGROUND; THEORETICAL FRAMEWORK; RESEARCH METHODS; RESULTS AND DISCUSSION; REFERENCES; IINTENDED AND REALISED MARKETING STRATEGIES: ADAPTIVE MARKETING ORGANIZATIONS IN ENACTED ENVIRONMENTS
EFFECTIVE SALES MANAGEMENT: WHAT DO SALES PEOPLE THINK?ABSTRACT; IMPACT OF SERVANT LEADERSHIP ON ETIDCAL CLIMATE, SUPERVISOR CONFLICT, AND ORGANIZATIONAL OUTCOMES; ABSTRACT; IMPACT OF PERFECTIONISM AND SELF-EFFICACY ON JOB PERFORMANCE AND WORK ENGAGEMENT:GENMES AND BOOMERS; ABSTRACT; THE IMPACT OF SALES PERFORMANCE GOALS ON BEHAVIORS: ENHANCING OR COMPROMISING SUSTAINABLE PERFORMANCE?; INTRODUCTION; BACKGROUND: SALES TARGETS AND THEIR IMPACT ON BEHAVIOR; METHODS; FINDINGS; Nature and the Measurement of Goals; Establishing the Right Target Level; Managing and Reviewing Targets
DISCUSSION AND CONCLUSIONIMPLICATIONS FOR MANAGERS; REFERENCES; THE SKILLS AND COMPETENCIES OF SALES LEADERS: A SURVEY; INTRODUCTION; METHODOLOGY; RESULTS AND DISCUSSION; CONCLUSIONS AND IMPLICATIONS FOR THEORY AND PRACTICE; REFERENCES; Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior; INTRODUCTION; CONCEPTUAL DEVELOPMENT AND HYPOTHESES; METHODOLOGY; RESULTS AND DISCUSSION; CONCLUSIONS AND IMPLICATIONS FOR THEORY AND PRACTICE; EXAMINING THE VISUAL MAP OF ATHLETE ENDORSEMENT EFFECTIVENESS: A CASE OF 2010 FIFA WORLD CUP; ABSTRACT
WHITHER SIMPLICITY? AN EXPLORATORY STUDY OF THE ANTECEDENTS OF VOLUNTARY SIMPLICITYABSTRACT; INTRODUCTION; CONCEPTUAL BACKGROUND; Voluntary Simplicity; Consumer Impulsiveness; Materialism; Mindfulness; METHODOLOGY; RESULTS; Sample; Measures; Models; DISCUSSION; CONCLUSION; TABLES; FIGURES; REFERENCES; LAYING THE FOUNDATION FOR AN ECOSYSTEM OF CREATIVITY MARKETING; ABSTRACT; INTRODUCTION; LITERATURE REVIEW; The individual level creativity literature; The organizational creativity literature; The literature on organizational creativity as a firm resource
Organizational creativity in the marketing literatureCreativity Marketing: Extending creativity to a new marketing paradigm; TOWARDS A CREATIVITY MARKETING ECOSYSTEMDISCUSSION AND CASE STUDY; CONCLUSION AND DIRECTIONS FOR FUTURE RESEARCH; FIGURE 1
THE CREATIVITY MARKETING ECOSYSTEM; REFERENCES; DON'T COPY OFF YOUR NEIGHBOR: EXAMINING THE ROLE OF FIT AND GREEN MARKETING STRATEGIES; INTRODUCTION; BACKGROUND; THEORETICAL FRAMEWORK; RESEARCH METHODS; RESULTS AND DISCUSSION; REFERENCES; IINTENDED AND REALISED MARKETING STRATEGIES: ADAPTIVE MARKETING ORGANIZATIONS IN ENACTED ENVIRONMENTS