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000724918 020__ $$a9783319118826$$qelectronic book
000724918 020__ $$a331911882X$$qelectronic book
000724918 020__ $$z9783319118819
000724918 0247_ $$a10.1007/978-3-319-11882-6$$2doi
000724918 035__ $$aSP(OCoLC)ocn898424232
000724918 035__ $$aSP(OCoLC)898424232
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000724918 049__ $$aISEA
000724918 050_4 $$aHF5411$$b.A233 2002
000724918 08204 $$a658.8$$223
000724918 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(2002 :$$cSanibel Harbour Resort, Florida)
000724918 24510 $$aProceedings of the 2002 Academy of Marketing Science (AMS) annual conference$$h[electronic resource] /$$cHarlan E. Spotts [editor].
000724918 264_1 $$aCham ;$$aNew York :$$bSpringer,$$c[2015]
000724918 264_4 $$c©2015
000724918 300__ $$a1 online resource.
000724918 336__ $$atext$$btxt$$2rdacontent
000724918 337__ $$acomputer$$bc$$2rdamedia
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000724918 4901_ $$aDevelopments in marketing science : proceedings of the Academy of Marketing Science
000724918 500__ $$aInternational conference proceedings.
000724918 500__ $$a"Reprint from original edition"--Title page verso.
000724918 5050_ $$aPricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the?Net? -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice.
000724918 506__ $$aAccess limited to authorized users.
000724918 520__ $$aFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
000724918 588__ $$aOnline resource; title from digital title page (viewed on Dec. 19, 2014).
000724918 650_0 $$aMarketing$$vCongresses.
000724918 650_0 $$aMarketing$$xManagement$$vCongresses.
000724918 650_0 $$aMarketing$$xData processing$$vCongresses.
000724918 7001_ $$aSpotts, Harlan E.,$$eeditor.
000724918 77608 $$iPrint version:$$z9783319118819
000724918 830_0 $$aDevelopments in marketing science : proceedings of the Academy of Marketing Science.
000724918 852__ $$bebk
000724918 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-11882-6$$zOnline Access$$91397441.1
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000724918 980__ $$aBIB
000724918 982__ $$aEbook
000724918 983__ $$aOnline
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