Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference [electronic resource] / Harlan E. Spotts [editor].
Academy of Marketing Science. Annual Conference (2002 : Sanibel Harbour Resort, Florida); Spotts, Harlan E., editor.
2015
HF5411 .A233 2002
Available Online

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Title Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference [electronic resource] / Harlan E. Spotts [editor].
Corporate Author Academy of Marketing Science. Annual Conference (2002 : Sanibel Harbour Resort, Florida)
ISBN 9783319118826 electronic book
331911882X electronic book
9783319118819
DOI https://doi.org/10.1007/978-3-319-11882-6
Published Cham ; New York : Springer, [2015]
Copyright ©2015
Language English
Description 1 online resource.
Item Number 10.1007/978-3-319-11882-6 doi
Call Number HF5411 .A233 2002
Dewey Decimal Classification 658.8
Summary Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
Note International conference proceedings.
"Reprint from original edition"--Title page verso.
Access Note Access limited to authorized users.
Source of Description Online resource; title from digital title page (viewed on Dec. 19, 2014).
Added Author Spotts, Harlan E., editor.
Series Developments in marketing science : proceedings of the Academy of Marketing Science.
Available in Other Form Print version: 9783319118819
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Pricing and Social Topics in Marketing
Exploring Issues in Modern Tourism
Investigations in Retailing
International Marketing Management Issues
Information Use and Customer Behavior
Relationships in a Business-to-Business Setting
Globalization and Marketing Challenges
Selling and Sales Management
Inquiries in Strategic Marketing
Building Relationships and Theory in Retailing
Marketing on the?Net?
Issues in Teaching and Research
Issues and Approaches to Relationship Marketing Research
The Topic of Tourism: Further Inquiries
Methodological Perspectives in Marketing
Internet and International Marketing
Services
Poster Presentations
Variety-Seeking, Loyalty, and Customer Retention
New Perspectives in Advertising
Issues in Marketing Education
Consumer Attitudes and Choice.

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