Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA [electronic resource] / Naresh K. Malhotra, editor ; Jon M. Hawes, co-editor.
2015
HF5411 .P76 2015eb
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Details
Title
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA [electronic resource] / Naresh K. Malhotra, editor ; Jon M. Hawes, co-editor.
ISBN
9783319111001
9783319111018 electronic book
3319111019 electronic book
9783319111018 electronic book
3319111019 electronic book
Published
Cham : Springer, 2015.
Copyright
©2015
Language
English
Description
1 online resource (523 pages) : illustrations.
Call Number
HF5411 .P76 2015eb
Dewey Decimal Classification
658.8
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Malhotra, Naresh K., editor.
Hawes, Jon M., editor.
Hawes, Jon M., editor.
Series
Developments in Marketing Science.
Available in Other Form
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA.
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