000724942 000__ 01917cam\a2200457Li\4500 000724942 001__ 724942 000724942 005__ 20230306140559.0 000724942 006__ m\\\\\o\\d\\\\\\\\ 000724942 007__ cr\cn\nnnunnun 000724942 008__ 141212t20152015sz\a\\\\o\\\\\101\0\eng\d 000724942 020__ $$z9783319111001 000724942 020__ $$a9783319111018$$qelectronic book 000724942 020__ $$a3319111019$$qelectronic book 000724942 035__ $$aSP(OCoLC)ocn898999585 000724942 035__ $$aSP(OCoLC)898999585 000724942 040__ $$aE7B$$beng$$erda$$cE7B$$dOCLCO$$dGW5XE$$dOCLCF 000724942 049__ $$aISEA 000724942 05014 $$aHF5411$$b.P76 2015eb 000724942 08204 $$a658.8$$223 000724942 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(1986 :$$cAnaheim, California) 000724942 24510 $$aProceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA$$h[electronic resource] /$$cNaresh K. Malhotra, editor ; Jon M. Hawes, co-editor. 000724942 264_1 $$aCham :$$bSpringer,$$c2015. 000724942 264_4 $$c©2015 000724942 300__ $$a1 online resource (523 pages) :$$billustrations. 000724942 336__ $$atext$$2rdacontent 000724942 337__ $$acomputer$$2rdamedia 000724942 338__ $$aonline resource$$2rdacarrier 000724942 4901_ $$aDevelopments in Marketing Science 000724942 500__ $$aIncludes index. 000724942 506__ $$aAccess limited to authorized users. 000724942 588__ $$aDescription based on print version record. 000724942 650_0 $$aMarketing$$vCongresses. 000724942 650_0 $$aMarketing$$xCosts. 000724942 7001_ $$aMalhotra, Naresh K.,$$eeditor. 000724942 7001_ $$aHawes, Jon M.,$$eeditor. 000724942 77608 $$iPrint version:$$tProceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA.$$dHeidelberg, Germany : Springer Cham, c2015$$z9783319111001$$w(DLC) 2014951541 000724942 830_0 $$aDevelopments in Marketing Science. 000724942 852__ $$bebk 000724942 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-11101-8$$zOnline Access$$91397441.1 000724942 909CO $$ooai:library.usi.edu:724942$$pGLOBAL_SET 000724942 980__ $$aEBOOK 000724942 980__ $$aBIB 000724942 982__ $$aEbook 000724942 983__ $$aOnline 000724942 994__ $$a92$$bISE