Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / B.J. Dunlap, editor.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / B.J. Dunlap, editor.

9783319132549 electronic book
3319132547 electronic book
9783319132532

Cham : Springer, 2015.

English

1 online resource (xxxiv, 546 pages).

10.1007/978-3-319-13254-9 doi

HF5411

658.8

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Includes author index.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed January 22, 2015).

Developments in Marketing Science.

Print version: 9783319132532

Online Resources > Ebooks
All Resources