TY - GEN T1 - Proceedings of the 1996 Academy of Marketing Science (AMS) Annual ConferencePhoenix, Arizona, May 29-June 1, 1996 / AU - Wilson, Elizabeth J. AU - Hair, Joseph F. CN - HF5411 ID - 725291 KW - Marketing SN - 9783319131443 SN - 3319131443 TI - Proceedings of the 1996 Academy of Marketing Science (AMS) Annual ConferencePhoenix, Arizona, May 29-June 1, 1996 / LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-13144-3 UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-13144-3 ER -