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000725291 020__ $$a9783319131443$$qelectronic book
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000725291 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(1996:$$cPhoenix, Arizona)
000725291 24510 $$aProceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference$$h[electronic resource] :$$bPhoenix, Arizona, May 29-June 1, 1996 /$$cElizabeth J. Wilson and Joseph F. Hair, Jr. editors ; Susuan Sartwell, proceedings coordinator.
000725291 264_1 $$aCham :$$bSpringer,$$c[2014]
000725291 264_4 $$c©2015
000725291 300__ $$a1 online resource.
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000725291 4901_ $$aDevelopments in marketing science
000725291 506__ $$aAccess limited to authorized users.
000725291 650_0 $$aMarketing$$vCongresses.
000725291 7001_ $$aWilson, Elizabeth J.$$eeditor.
000725291 7001_ $$aHair, Joseph F.$$eeditor.
000725291 830_0 $$aDevelopments in marketing science.
000725291 852__ $$bebk
000725291 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-13144-3$$zOnline Access$$91397441.1
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