Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Elizabeth J. Wilson and Joseph F. Hair, Jr., editors ; Susan Sartwell, proceedings coordinator.
Academy of Marketing Science. Annual Conference (1997 : Coral Gables, Florida); Wilson, Elizabeth J., editor.; Hair, Joseph F., editor.
2015
HF5411
Available Online

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Title Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Elizabeth J. Wilson and Joseph F. Hair, Jr., editors ; Susan Sartwell, proceedings coordinator.
Corporate Author Academy of Marketing Science. Annual Conference (1997 : Coral Gables, Florida)
ISBN 9783319131412 electronic book
3319131419 electronic book
9783319131405
DOI https://doi.org/10.1007/978-3-319-13141-2
Published Cham : Springer, 2015.
Language English
Description 1 online resource (xxx, 350 pages).
Other Standard Identifiers 10.1007/978-3-319-13141-2 doi
Call Number HF5411
Dewey Decimal Classification 658.8
Summary This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note Includes author index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed February 5, 2015).
Added Author Wilson, Elizabeth J., editor.
Hair, Joseph F., editor.
Series Developments in marketing science.
Available in Other Form Print version: 9783319131405
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Poster Session
Destination Branding
Measuring Consumer Responses to Marketplace Stimuli
Innovation in Marketing Instruction
Ethical Issues in Marketing
Developing Measurement Tools for Global Marketing
Supplier Satisfaction or Satisficing?
Using the Internet and World Wide Web in the Marketing Classroom
Customer Satisfaction Research Topics
Relationship Marketing and Strategic Alliances
Creating Ethical Compliance Systems in Marketing Organizations
Strategic Issues in Global Marketing
The Role of Value in Marketing Management
Salesforce Performance
The Marketer as Entrepreneur
Ethics and the Marketing Educator
Advertising at the Crossroads: The Emerging Challenges
Retail Channel Climates: The Heat is On
Continuing Controversies on Ethical Issues in Global Marketing Management
Branding, Country of Origin, and Control Issues in Global Marketing
Issues in Sales Management
Developing and Managing Products
Antecedents and Consequences of Marketing Strategies
Cross-Functional Issues in the Market-Oriented Firm
Issues in Global Marketing Management
Sales Management
Strategic Marketing for the 21st Century
The Internet and Marketing Pedagogy
Strategic and Managerial Issues in Services Marketing
Current Issues in Research Methodology
Information Technology and the Future of Marketing Communications
Issues in Technology and the Internet
Consumer Behavior in a Services Context: Quality, Satisfaction, Switching
Global Distribution and Logistics
Nonpersonal Communication Strategies.

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