Enhancing Learning in Advanced Marketing Courses
Current Issues in Salesforce Management
Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality
Methods and Logic of Theory Building and Assessment
Marketing/Promoting Services: What is it the Customers Seek?
Retail Shopping Behavior and Other Issues
Comparative Marketing Studies
Issues in Marketing Planning and Strategy
Issues in Curriculum, Student Choice and Perception
Exploring Models and Methods in Consumer Behavior
Competitive Challenges in Global Markets
Improving Quality and Relationships in Service Delivery
Global Issues in Promotion Management
Retailing Environment and Strategy
Customer Retention in Service Industries
Applied Research Methods
Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1)
New Challenges in Industrial Marketing
Methodological Issues and Advances in International Marketing
Marketing Channels: Structural and Behavioral Dimensions
Building Student Competencies
The Influences of Peripheral Cues in Advertising
Individual Differences and Consumer Attitudes and Behaviors
Methods of Analysis of Marketing Data
Euromarketing: Research in Progress and Present Issues
Country-of-Origin Studies
Product and Price Management
Conceptual Marketing Issues and Some Applications in Europe
Developing and Assessing Marketing Measures
Green Marketing and Other External Influences to Marketing Strategy
Issues in International Retailing
NAFTA: Issues and Problems II
Methods and Systems for Efficiency and Effectiveness in Marketing
Perspectives in the Evaluation of Marketing Performance
Gender, Ethics, and Advertising Effectiveness
Nature of Services: Strategic Implications
Marketing Channels Relationships
Marketing Education Potpourri
Consumer Choice Processes and Consumership
Issues in Salesforce Motivation and Control.