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000725373 020__ $$a9783319131474$$qelectronic book
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000725373 0247_ $$a10.1007/978-3-319-13147-4$$2doi
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000725373 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(1995 :$$cOrlando, Florida)
000725373 24510 $$aProceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference$$h[electronic resource] :$$bOrlando, Florida, May 17-20, 1995 /$$cRoger Gomes, editor ; Nancy Rochester and Debbie Holbrooks, proceedings coordinators.
000725373 264_1 $$aCham [Switzerland] :$$bSpringer,$$c2015.
000725373 300__ $$a1 online resource.
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000725373 4901_ $$aDevelopments in marketing science
000725373 5050_ $$aHigh Technology and Computers in the Global Environment -- Advertising: Images and Differential Effects -- Pricing and Product/Brand Mangement -- Buyer Behavior and Consumer Issues -- Macromarketing and Public Policy -- Similarity, Schematicity, and Choice Clustering in Consumer Behavior -- The Marketing Concept Revisited -- Exploring Consumption Behavior Differences and Asymmetries Between Groups -- Retail Patronage and Perceived Value Across Cultures -- Strategy, Strategic Orientation, and Strategic Response -- Global Marketing Strategy -- Sales Motivation and Compensation -- Selling and Sale Management -- Free Trade and International Marketing Strategy -- Conceptual & Modeling Issues in Services Marketing -- Quantitative Methods -- Country-of-Origin and Ethnocentrism -- Emerging Issues in Professional Services Marketing -- Elements of Channel Relationships -- Positioning in Channel Relationships -- Advances in Research on Marketing of Industrial Services -- Non-Quantitative Methods -- Macromarketing in the Global Environment -- Inventory, Price and Sales Management in the Retailing Environment -- Research Areas in Channel Relationships -- Market Entry and Internationalization -- Strategic Options and Related Organizational Issues -- Marketing Education Issues.
000725373 506__ $$aAccess limited to authorized users.
000725373 520__ $$aThis volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
000725373 650_0 $$aMarketing$$vCongresses.
000725373 650_0 $$aMarketing$$xCosts$$vCongresses.
000725373 7001_ $$aGomes, Roger,$$eeditor.
000725373 77608 $$iPrint version:$$z9783319131467
000725373 830_0 $$aDevelopments in marketing science.
000725373 852__ $$bebk
000725373 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-13147-4$$zOnline Access$$91397441.1
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