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Table of Contents
Choosy Consumers and Their Preferences
Advances in Pricing Research
Advertising
Emerging Theoretical and Empirical Perspectives for the 21st Century
Cross-Functional Issues in Marketing Decision Making
Experiential Applications in Consumer Behavior Education
Researching International Markets
Insights on Service, Quality, and Customer Satisfaction Issues
Service Quality and Customer Loyalty
Emerging Issues in Sales Management
International Issues and New Directions in Marketing Ethics and Ecological Consumption
International Services Marketing
Affective Involvement and Consumption
Increasing Research Efficiency Through Technology
Predictors of Sales Performance
Insights into Different Buying Processes
New Information Technologies in Marketing Education: Current Perspectives
Understanding What the Services Customer Wants
Issues for Implementing a Market Orientation
Behavioral Issues in Distribution Channels
Internet and Other Promotions
Perspectives on Organizational Learning
Private vs. State Universities
Assessing Functional Performance and Value in Business-to-Business Relationships
Measurement Issues in Sales Management
Building a Shopper?s Paradise
The Changing Face of Public Policy
Problems, Trends and Practices in Research
Market Orientation and Innovation in Small Firms
The Innovative Use of Cases in Marketing Education
Understanding the International Marketplace
Teaching Marketing Entrepreneurship
Creative Approaches to Consumer Behavior Education
Teaching Marketing
Usefulness of Particular Measures in Research
Issues in Developing International Marketing Programs
Management Issues in a Dynamic Retail Marketplace
Employees as Internal Customers and as Actors
Marketing and Organizational Effectiveness
Hospitality and Leisure Service Sectors
International Marketing: A Public Policy & National Identity Focus
Technology Marketing
Perspectives on Product and Pricing Research.
Advances in Pricing Research
Advertising
Emerging Theoretical and Empirical Perspectives for the 21st Century
Cross-Functional Issues in Marketing Decision Making
Experiential Applications in Consumer Behavior Education
Researching International Markets
Insights on Service, Quality, and Customer Satisfaction Issues
Service Quality and Customer Loyalty
Emerging Issues in Sales Management
International Issues and New Directions in Marketing Ethics and Ecological Consumption
International Services Marketing
Affective Involvement and Consumption
Increasing Research Efficiency Through Technology
Predictors of Sales Performance
Insights into Different Buying Processes
New Information Technologies in Marketing Education: Current Perspectives
Understanding What the Services Customer Wants
Issues for Implementing a Market Orientation
Behavioral Issues in Distribution Channels
Internet and Other Promotions
Perspectives on Organizational Learning
Private vs. State Universities
Assessing Functional Performance and Value in Business-to-Business Relationships
Measurement Issues in Sales Management
Building a Shopper?s Paradise
The Changing Face of Public Policy
Problems, Trends and Practices in Research
Market Orientation and Innovation in Small Firms
The Innovative Use of Cases in Marketing Education
Understanding the International Marketplace
Teaching Marketing Entrepreneurship
Creative Approaches to Consumer Behavior Education
Teaching Marketing
Usefulness of Particular Measures in Research
Issues in Developing International Marketing Programs
Management Issues in a Dynamic Retail Marketplace
Employees as Internal Customers and as Actors
Marketing and Organizational Effectiveness
Hospitality and Leisure Service Sectors
International Marketing: A Public Policy & National Identity Focus
Technology Marketing
Perspectives on Product and Pricing Research.