000725536 000__ 03508cam\a2200493Ii\4500
000725536 001__ 725536
000725536 005__ 20230306140644.0
000725536 006__ m\\\\\o\\d\\\\\\\\
000725536 007__ cr\cn\nnnunnun
000725536 008__ 150209s2015\\\\sz\\\\\\o\\\\\101\0\eng\d
000725536 020__ $$a9783319131597$$qelectronic book
000725536 020__ $$a3319131591$$qelectronic book
000725536 020__ $$z9783319131580
000725536 0247_ $$a10.1007/978-3-319-13159-7$$2doi
000725536 035__ $$aSP(OCoLC)ocn903005128
000725536 035__ $$aSP(OCoLC)903005128
000725536 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDXCP$$dUPM$$dCOO$$dOCLCF
000725536 049__ $$aISEA
000725536 050_4 $$aHF5411
000725536 08204 $$a658.8$$223
000725536 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(1993 :$$cMiami Beach, Florida)
000725536 24510 $$aProceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference$$h[electronic resource] /$$cMichael Levy and Dhruv Grewal, editors ; Maria Romeu, proceedings coordinator.
000725536 264_1 $$aCham :$$bSpringer,$$c2015.
000725536 300__ $$a1 online resource (xxxvi, 681 pages).
000725536 336__ $$atext$$btxt$$2rdacontent
000725536 337__ $$acomputer$$bc$$2rdamedia
000725536 338__ $$aonline resource$$bcr$$2rdacarrier
000725536 4901_ $$aDevelopments in Marketing Science,$$x2363-6165
000725536 500__ $$aInternational conference proceedings.
000725536 500__ $$aIncludes author index.
000725536 5050_ $$aConsumer Behavior -- Business-to-Business Marketing -- International Marketing -- Retailing -- Personal Selling and Sales Management -- Research Methodology -- Services Marketing -- Promotion Management -- Product and Price Management -- Marketing Education -- Strategic Planning -- Marketing and Law -- Logistics and Marketing Science -- Marketing Information Systems -- European Contributions to Marketing Thought.
000725536 506__ $$aAccess limited to authorized users.
000725536 520__ $$aThis volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
000725536 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 9, 2015).
000725536 650_0 $$aMarketing$$vCongresses.
000725536 650_0 $$aMarketing$$xManagement$$vCongresses.
000725536 7001_ $$aLevy, Michael,$$d1950-$$eeditor.
000725536 7001_ $$aGrewal, Dhruv,$$eeditor.
000725536 77608 $$iPrint version:$$z9783319131580
000725536 830_0 $$aDevelopments in Marketing Science.
000725536 852__ $$bebk
000725536 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-13159-7$$zOnline Access$$91397441.1
000725536 909CO $$ooai:library.usi.edu:725536$$pGLOBAL_SET
000725536 980__ $$aEBOOK
000725536 980__ $$aBIB
000725536 982__ $$aEbook
000725536 983__ $$aOnline
000725536 994__ $$a92$$bISE