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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Michael Levy and Dhruv Grewal, editors ; Maria Romeu, proceedings coordinator.

Academy of Marketing Science. Annual Conference (1993 : Miami Beach, Florida); Levy, Michael, 1950- editor.; Grewal, Dhruv, editor.
2015
HF5411
Available Online
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Title
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Michael Levy and Dhruv Grewal, editors ; Maria Romeu, proceedings coordinator.
Corporate Author
Academy of Marketing Science. Annual Conference (1993 : Miami Beach, Florida)
ISBN
9783319131597 electronic book
3319131591 electronic book
9783319131580
DOI
https://doi.org/10.1007/978-3-319-13159-7
Published
Cham : Springer, 2015.
Language
English
Description
1 online resource (xxxvi, 681 pages).
Item Number
10.1007/978-3-319-13159-7 doi
Call Number
HF5411
Dewey Decimal Classification
658.8
Summary
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note
International conference proceedings.
Includes author index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed February 9, 2015).
Added Author
Levy, Michael, 1950- editor.
Grewal, Dhruv, editor.
Series
Developments in Marketing Science.
Available in Other Form
Print version: 9783319131580
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Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Consumer Behavior
Business-to-Business Marketing
International Marketing
Retailing
Personal Selling and Sales Management
Research Methodology
Services Marketing
Promotion Management
Product and Price Management
Marketing Education
Strategic Planning
Marketing and Law
Logistics and Marketing Science
Marketing Information Systems
European Contributions to Marketing Thought.

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