Role of Affect in Consumers? Responses to Marketing Variables
Trust: Relative or Relational Process?
Theoretical and Methodological Issues in Services Marketing
Issues in Marketing Education
Macromarketing Issues
Networking for Successful Entrepreneurial Marketing
Retail Management Issues
Marketing Channel Systems and Strategies
Consumer Relationships: Motivation and Maintenance Strategies
Theoretical and Practical Insights for Differentiating and Marketing Services
Research on Cognitions
Issues in Advertising Research
Compass Points on the Relationship Strategy Map
Strategic and Tactical Partnering in a Global Marketplace
Market Orientation: Antecedents and Outcomes
International Marketing Management Issues
Database Marketing: Data Acquisition, Quality and Management
Strategic Issues in Advertising and Promotion
Marketing Products and Service Abroad
Decision Making Process of the Marketing Entrepreneur
Organizational Issues and Market Structure in Marketing Strategy
Organizational Buying and Business-to-Business Marketing
Marketing Strategy and Consumer Behaviors on the Web
Exploring the Role of Communication in Service Marketing
An Exploration of Values in Various Cultural Contexts
New Contributions in Research Methodology
Researching International Consumers/Customers
Contemporary Issues in Advertising and Promotion
Relationship Fluidity in Supply Chain Management
Issues in Sales Training and Performance
Perspectives on Marketing Orientation
Research on Shopping Behavior
International, Social and Macro Marketing Issues
Research Methods
Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues
Marketing Management, Services Marketing and Retailing Issues.