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000725549 020__ $$a9783319130842$$qelectronic book
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000725549 0247_ $$a10.1007/978-3-319-13084-2$$2doi
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000725549 035__ $$aSP(OCoLC)903014333
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000725549 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(1998 :$$cNorfolk, Virginia)
000725549 24510 $$aProceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference$$h[electronic resource] /$$cJohn B. Ford, Earl D. Honeycutt, Jr., editors ; Courtney H. Middleton, proceedings coordinator.
000725549 264_1 $$aCham :$$bSpringer,$$c[2015]
000725549 300__ $$a1 online resource (xxxix, 520 pages).
000725549 336__ $$atext$$btxt$$2rdacontent
000725549 337__ $$acomputer$$bc$$2rdamedia
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000725549 4901_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$$x2363-6165
000725549 500__ $$aInternational conference proceedings.
000725549 500__ $$aIncludes author index.
000725549 5050_ $$aRole of Affect in Consumers? Responses to Marketing Variables -- Trust: Relative or Relational Process? -- Theoretical and Methodological Issues in Services Marketing -- Issues in Marketing Education -- Macromarketing Issues -- Networking for Successful Entrepreneurial Marketing -- Retail Management Issues -- Marketing Channel Systems and Strategies -- Consumer Relationships: Motivation and Maintenance Strategies -- Theoretical and Practical Insights for Differentiating and Marketing Services -- Research on Cognitions -- Issues in Advertising Research -- Compass Points on the Relationship Strategy Map -- Strategic and Tactical Partnering in a Global Marketplace -- Market Orientation: Antecedents and Outcomes -- International Marketing Management Issues -- Database Marketing: Data Acquisition, Quality and Management -- Strategic Issues in Advertising and Promotion -- Marketing Products and Service Abroad -- Decision Making Process of the Marketing Entrepreneur -- Organizational Issues and Market Structure in Marketing Strategy -- Organizational Buying and Business-to-Business Marketing -- Marketing Strategy and Consumer Behaviors on the Web -- Exploring the Role of Communication in Service Marketing -- An Exploration of Values in Various Cultural Contexts -- New Contributions in Research Methodology -- Researching International Consumers/Customers -- Contemporary Issues in Advertising and Promotion -- Relationship Fluidity in Supply Chain Management -- Issues in Sales Training and Performance -- Perspectives on Marketing Orientation -- Research on Shopping Behavior -- International, Social and Macro Marketing Issues -- Research Methods -- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues -- Marketing Management, Services Marketing and Retailing Issues.
000725549 506__ $$aAccess limited to authorized users.
000725549 520__ $$aThis volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyℓ́ℓs flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
000725549 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 11, 2015).
000725549 650_0 $$aMarketing$$vCongresses.
000725549 650_0 $$aRelationship marketing$$vCongresses.
000725549 7001_ $$aFord, John B.$$q(John Battice),$$d1949-$$eeditor.
000725549 7001_ $$aHoneycutt, Earl D.,$$eeditor.
000725549 77608 $$iPrint version:$$z9783319130835
000725549 830_0 $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science.
000725549 852__ $$bebk
000725549 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-13084-2$$zOnline Access$$91397441.1
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000725549 980__ $$aBIB
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