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000725824 019__ $$a908097944
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000725824 049__ $$aISEA
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000725824 24500 $$aBoundary spanning elements and the marketing function in organizations$$h[electronic resource] :$$bconcepts and empirical studies /$$cSunil Sahadev, Keyoor Purani, Neeru Malhotra, editors.
000725824 264_1 $$aCham :$$bSpringer,$$c[2015]
000725824 264_4 $$c©2015
000725824 300__ $$a1 online resource
000725824 336__ $$atext$$btxt$$2rdacontent
000725824 337__ $$acomputer$$bc$$2rdamedia
000725824 338__ $$aonline resource$$bcr$$2rdacarrier
000725824 504__ $$aIncludes bibliographical references.
000725824 5050_ $$aManaging Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation -- A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.
000725824 506__ $$aAccess limited to authorized users.
000725824 520__ $$aThis book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
000725824 650_0 $$aMarketing$$xManagement.
000725824 650_0 $$aMarketing research.
000725824 650_0 $$aOrganization.
000725824 7001_ $$aSahadev, Sunil,$$eeditor.
000725824 7001_ $$aPurani, Keyoor,$$eeditor.
000725824 7001_ $$aMalhotra, Neeru,$$eeditor.
000725824 77608 $$iPrint version:$$z9783319134390
000725824 852__ $$bebk
000725824 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-13440-6$$zOnline Access$$91397441.1
000725824 909CO $$ooai:library.usi.edu:725824$$pGLOBAL_SET
000725824 980__ $$aEBOOK
000725824 980__ $$aBIB
000725824 982__ $$aEbook
000725824 983__ $$aOnline
000725824 994__ $$a92$$bISE