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Low-income consumers as a source of innovation [electronic resource] : insights from idea competitions in Brazilian low-income communities / Aline Krämer.

9783658089306 electronic book
365808930X electronic book
9783658089290

Wiesbaden : Springer Gabler, 2015.

English

1 online resource (xxii, 364 pages) : illustrations

10.1007/978-3-658-08930-6 doi

HC190.T4 K73 2015eb

338/.064

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Kr©Þmer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

"Dissertation, Technische Universität München, 2014."

Includes bibliographical references.

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Online resource; title from PDF title page (SpringerLink, viewed March 3, 2015).

Print version: 9783658089290

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