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000725863 020__ $$a9783658089306$$qelectronic book
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000725863 0247_ $$a10.1007/978-3-658-08930-6$$2doi
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000725863 1001_ $$aKrämer, Aline,$$eauthor.
000725863 24510 $$aLow-income consumers as a source of innovation$$h[electronic resource] :$$binsights from idea competitions in Brazilian low-income communities /$$cAline Krämer.
000725863 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c2015.
000725863 300__ $$a1 online resource (xxii, 364 pages) :$$billustrations
000725863 336__ $$atext$$btxt$$2rdacontent
000725863 337__ $$acomputer$$bc$$2rdamedia
000725863 338__ $$aonline resource$$bcr$$2rdacarrier
000725863 500__ $$a"Dissertation, Technische Universität München, 2014."
000725863 504__ $$aIncludes bibliographical references.
000725863 5050_ $$aOpen innovation -- Consumer integration into innovation -- Bas of the pyramid (BoP) -- Inclusive Business -- Low-income markets in developing and emerging countries.
000725863 506__ $$aAccess limited to authorized users.
000725863 520__ $$aThe dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Kr©Þmer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.
000725863 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed March 3, 2015).
000725863 650_0 $$aTechnological innovations$$xEconomic aspects$$zBrazil.
000725863 650_0 $$aLow-income consumers$$zBrazil.
000725863 77608 $$iPrint version:$$z9783658089290
000725863 852__ $$bebk
000725863 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-08930-6$$zOnline Access$$91397441.1
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000725863 983__ $$aOnline
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